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1. Write a 150-word essay about building a successful brand and include real-life situations
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- “A great brand is a story, that’ s never completely told…” [Scott Bedbury] - Evaluate and comment this sentence from the perspective of a brand1) Brand name can be used without copyright permission. Select one: O True O False 2) Points of difference showcases about the product/brand differentiation. Select one: O True O False31 Brands say something about product quality and consistency. Select one: a. False. b. True.
- Choose the letter of the correct answer This type of brand that may be a business that provides good and services. It may also be closely related to an indicvidual's brand a. Individual Brand b. Organizational Brand c. Service Brand d. Personal Brand10 Branding can add consumer value to a product. Select one: a. False. b. True.17 Name the part of brand which can't be spoken but can be recognized. Question 17 options: Branding Brand symbol Brandr Brand Name
- 1.What made the Body Shop a strong brand in the market 2.Why did the Body Shop brand fail in the market? 3.Suggest possible ways of restoring the brand to its original position.91. How does the American Marketing Association define a brand and why is a strong brand important? 92. Ralph and Marie are buying Lisette, their 16 year-old daughter, her first car. Consider the product experience from the parent’s point of view and Lisette’s point of view. Why is this perspective important to marketers? 93. Define product. What is the difference between product and product item? 94. Identify and explain the boundaries of branding. 95. Define brand equity according to David Aaker and list the corresponding dimensions. 96. What are the implications of the dimensions of brand equity for marketing managers? 97. What is an essential benefit? List five products and their essential benefits. 98. How do the essential benefit and the core product relate? Why is this important? 99. What is an enhanced product? Give an example. 100. Explain the advantages and disadvantages of both stand-alone and family branding. Give examples of companies that use each…1) Brand elements should inherently be memorable and attention- getting and therefore facilitate recall or recognition. Select one: O a. Meaningfulness O b. Protectability O c. Memorability O d. Adaptability 2) Brand elements consists of ......... Select one: O a. Characters O b. slogans O c. All the options O d. Logos
- Lovemarks – The future beyond brandsLovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.Watch the video and the paper in the links below and provide your opinion in 300 words. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion. http://redrose.consulting/speeches/the-power-of-love/ http://www.saatchikevin.com/lovemarks/future-beyond-brands/3 mult choice When former Starbucks chairman Howard Schultz said, "Brand has to start with the culture and naturally extend to our customer," he was referring to the process of innovation. internal branding. radical transparency. HP with its campaign to champion girls' education would best be characterized as a _____________ company. transparent opaque dark If they are made for the same product, which of the following packages is most sustainable? A cardboard box made of 30% post-consumer recycled content. A completely recyclable clamshell made from recycled plastic. It is impossible to tell without a life-cycle assessment of each package.3. Give an example of product/brand name that can be equated to brand personality showing ‘excitement’, ‘competence’ and ‘sophistication’. Give one example for each brand personality mentioned. 4. Discuss three (3) possible benefits/advantages of collecting data in marketing research through making telephone calls to the customers.