Write short description for each Strategic Marketing Process Situational analysis Goal setting Marketing program Marketing plan Implementation phase Results Control phase
Write short description for each Strategic Marketing Process Situational analysis Goal setting Marketing program Marketing plan Implementation phase Results Control phase
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Write short description for each Strategic Marketing Process
Situational analysis
Goal setting
Marketing program
Marketing plan
Implementation phase
Results
Control phase
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