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Examine the parallels and contrasts between Big Data and classic
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- Compare and contrast the similarities and contrasts between Big Data and more traditional marketing research concepts.Analyze the similarities and differences between traditional marketing research and the use of Big Data.Discuss the relationships between market research, MIS (marketing information systems), and data analytics (big data). Why are these so critical to marketing management, and how big a role will they likely play in the future?
- What do you see as the major challenges for researchers that emerge from the ESOMAR definition of marketing research?Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?Define syndicated research? How do syndicated data and data available from other secondary sources differ? Which one is better?
