Y + 2,000 T              Qs  = 40,000 + 80,000 P – 60,000 PL – 5,000 Pk   Where P is average price of the drink in $ per pack, Pc is average wholesa

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter2: Fundamental Economic Concepts
Section: Chapter Questions
Problem 7E
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Industry demand and supply for a new soft drink NeuCola is as follows:

           

             Qd = 460,000 – 100,000 P + 22,500 Pc + 21 Y + 2,000 T

             Qs  = 40,000 + 80,000 P – 60,000 PL – 5,000 Pk

 

Where P is average price of the drink in $ per pack, Pc is average wholesale price other branded drinks in the market, Y is income in $, T is average daily temperature in degrees, PL is average wage of labor in $ per hour and Pk is the average cost of capital in $.

 

  1. When quantity is expressed as a function of price, what are NeuCola’s demand and supply curves if Pc = $8, Y=$10,000 billion, T=75 degrees, PL=$10 and Pk=$12.                     
  2. Will there be surplus or shortage of NeuCola when P = $5, $7 and $9? Use a table to show values of quantity demanded and quantity supplied at each level of price. (Values of Qd and Qs calculated in millions may be rounded in the table). 
  3. Calculate the market equilibrium price and equilibrium output. 
  4. Draw a labelled hypothetical demand and supply model clearly indicating your observations of (B) shortage and/or surplus and (C) equilibrium price and output, calculated above. 
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