Yakov owns a plot of land in the desert that isn't worth much. One day, a giant meteorite falls on his property, making a large crater. The event attracts scientists and tourists, and Yakov decides to sell nontransferable admission tickets to the meteor crater to both types of visitors: scientists (Market A) and tourists (Market B). The following graphs show daily demand (D) curves and marginal revenue (MR) curves for the two markets. Yakov's marginal cost of providing admission tickets is zero. Market A Market B 20 20 18 18 18 18 14 14 12 12 10 10 DA MR. MR O 3 6 9 12 15 18 21 24 27 30 3 0 9 12 15 18 21 24 27 30 QUANTITY (Admission tickets) QUANTITY (Admission tickets) Suppose now that Yakov decides to charge a different price in each market. To maximize revenue, Yakov should charge S per admission in Market B. At these prices, he will sell a total quantity of per admission in Market A and S admission tickets per day. Complete the following table by calculating Yakov's total revenue from selling in a market under the discriminatory price policy. Total Revenue Pricing Policy (Dollars) Discriminatory Yakov charges a higher price in the market with a relatively price elasticity of demand. PRICE (Dollars per ticket) PRICE (Dollars per ticket)

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter13: best-practice Tactics: Game Theory
Section: Chapter Questions
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Yakov owns a plot of land in the desert that isn't worth much. One day, a giant meteorite falls on his property, making a large crater. The event
attracts scientists and tourists, and Yakov decides to sell nontransferable admission tickets to the meteor crater to both types of visitors: scientists
(Market A) and tourists (Market B). The following graphs show daily demand (D) curves and marginal revenue (MR) curves for the two markets.
Yakov's marginal cost of providing admission tickets is zero.
Market A
Market B
20
20
18
18
16
16
14
14
12
12
10
10
4
DA
MR. Pa
3 6 9 12
MR
3
12 15 18
21
24
27
30
15
18
21
24
27
30
QUANTITY (Admission tickets)
QUANTITY (Admission tickets)
Suppose now that Yakov decides to charge a different price in each market. To maximize revenue, Yakov should charge $
per admission in
Market A and$
per admission in Market B. At these prices, he will sell a total quantity of
|admission tickets per day.
Complete the following table by calculating Yakov's total revenue from selling in a market under the discriminatory price policy.
Total Revenue
Pricing Policy
(Dollars)
Discriminatory
Yakov charges a higher price in the market with a relatively
price elasticity of demand.
PRICE (Dollars per ticket)
PRICE (Dollars per ticket)
2.
Transcribed Image Text:Yakov owns a plot of land in the desert that isn't worth much. One day, a giant meteorite falls on his property, making a large crater. The event attracts scientists and tourists, and Yakov decides to sell nontransferable admission tickets to the meteor crater to both types of visitors: scientists (Market A) and tourists (Market B). The following graphs show daily demand (D) curves and marginal revenue (MR) curves for the two markets. Yakov's marginal cost of providing admission tickets is zero. Market A Market B 20 20 18 18 16 16 14 14 12 12 10 10 4 DA MR. Pa 3 6 9 12 MR 3 12 15 18 21 24 27 30 15 18 21 24 27 30 QUANTITY (Admission tickets) QUANTITY (Admission tickets) Suppose now that Yakov decides to charge a different price in each market. To maximize revenue, Yakov should charge $ per admission in Market A and$ per admission in Market B. At these prices, he will sell a total quantity of |admission tickets per day. Complete the following table by calculating Yakov's total revenue from selling in a market under the discriminatory price policy. Total Revenue Pricing Policy (Dollars) Discriminatory Yakov charges a higher price in the market with a relatively price elasticity of demand. PRICE (Dollars per ticket) PRICE (Dollars per ticket) 2.
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