You are a newly appointed marketing executive and your marketing director has asked you to produce a report that she can present at the next board meeting. In your report, you should succinctly highlight the issues the company might have to face when first attempting to improve the integration of their marketing communications effort. Within your report, you should outline why companies are moving towards integration and identify the main reasons for and against integration
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You are a newly appointed marketing executive and your marketing director has asked you to produce a report that she can present at the next board meeting. In your report, you should succinctly highlight the issues the company might have to face when first attempting to improve the integration of their marketing communications effort. Within your report, you should outline why companies are moving towards integration and identify the main reasons for and against integration
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- Carefully explain the concept of Marketing in your words and briefly describe the universal functions associated with marketing. a). Identify and briefly explain the five major parts of the environment of marketing. (b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing. (Note: Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)How can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?A company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment. (i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.
- Choose an engineering firm or any organization/company/agency of your choice with an existing marketing unit. Then, draw the organization chart of the firm showing the marketing unit and its relationship with other units.You are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share. Quetions One of your roles is to advise the management on how to allocate marketing funds around the product portfolio held by the organization. Using examples, describe how you would apply the Boston Consulting Group (BCG) model to classify the products at your company. Use a sketch where necessary.You are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share.a) Describe the process your company went through in the development of the new product
- You are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share. Question Upon launch of the new product, it will go through the diffusion process. Using a sketch, describe the diffusion process the product will go through while highlighting the strategies you will apply to ensure the adoption process is fast.What does the integrated marketing communication provide to an organization?(please do not copy answers on the internet. thanks in advance!)Discuss your review of the Trailhead options and share why you have chosen the specific Trails and Modules you have as part of your experiential learning. Why have you chosen these Trails and Modules? How will they help in determining your career, whether in marketing or not? These choices of Trails / Modules should clearly include an insightful understanding of how these Trailhead options may enhance their career path in your chosen field (understanding that some may not be choosing to pursue marketing careers but other business career options). Part 1 should be between 250 – 500 words. My trailhead topic : https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing - Personalize Email Marketing My class is: Business to Business - Career about marketing.
- Relationship marketing is A the development by marketers of longer-term exchange relationships with customers, suppliers, and employees for mutual benefit B selling to couples, organizations, or groups of related individuals C a process by which customers are bound both contractually and personally to the business D the initial process by which marketers can demographically and psychographically profile customers. E the psychological theory behind the concepts of "bonding" and "stakeholding" by customers.Assume you have joined an organisation “WealthMax” that deals with investors who areinvesting in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,etc. The company is not available on any online platform. The online visibility is ZERO.You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote yourbrand online? Explain minimum five platforms with explanation to increase onlineawareness. (All answers to be explained in 1000 words having Introduction ,Concepts and Application & Conclusion)Assume you have joined an organisation “WealthMax” that deals with investors who areinvesting in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,etc. The company is not available on any online platform. The online visibility is ZERO.You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote yourbrand online? Explain minimum five platforms with explanation to increase onlineawareness.