You are advising an established consumer technology business with aspirations to grow across the Asia-Pacific region. After conducting a comprehensive trial of a new marketing campaign for your Al-driven espresso machines in key markets your uplift model analysis suggests that your current client base falls into the following categories:lost causes: 67% sleeping dogs: 17% persuadable: 14% sure thing: 2%Answer the following: 1. Explain the impact of each category 2. What you would recommend to the account manager based on these numbers?
You are advising an established consumer technology business with aspirations to grow across the Asia-Pacific region. After conducting a comprehensive trial of a new marketing campaign for your Al-driven espresso machines in key markets your uplift model analysis suggests that your current client base falls into the following categories:lost causes: 67% sleeping dogs: 17% persuadable: 14% sure thing: 2%Answer the following: 1. Explain the impact of each category 2. What you would recommend to the account manager based on these numbers?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are advising an established consumer technology business with aspirations to grow across the Asia-Pacific region. After conducting a comprehensive trial of a new marketing campaign for your Al-driven espresso machines in key markets your uplift model analysis suggests that your current client base falls into the following categories:lost causes: 67% sleeping dogs: 17% persuadable: 14% sure thing: 2%Answer the following:
1. Explain the impact of each category
2. What you would recommend to the account manager based on these numbers?
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