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You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements. A) At what individual price would revenue be maximized for the Certification in Online Counseling? Explain/support your answer based on the calculations in the table. B) At what individual price would revenue be maximized for the Certification as a Group Home Counselor? Explain/support your conclusion based on the calculations in table. C) What is the maximum revenue for an individual pricing policy? D) If you employed pure bundling what would be the maximum total revenue? Explain/support your conclusion based on the calculations in the table.

You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements. A) At what individual price would revenue be maximized for the Certification in Online Counseling? Explain/support your answer based on the calculations in the table. B) At what individual price would revenue be maximized for the Certification as a Group Home Counselor? Explain/support your conclusion based on the calculations in table. C) What is the maximum revenue for an individual pricing policy? D) If you employed pure bundling what would be the maximum total revenue? Explain/support your conclusion based on the calculations in the table.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition
Section: Chapter Questions
Problem 10E
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You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements.

A) At what individual price would revenue be maximized for the Certification in Online Counseling? Explain/support your answer based on the calculations in the table.

B) At what individual price would revenue be maximized for the Certification as a Group Home Counselor? Explain/support your conclusion based on the calculations in table.

C) What is the maximum revenue for an individual pricing policy?

D) If you employed pure bundling what would be the maximum total revenue? Explain/support your conclusion based on the calculations in the table.

2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification Certification in Online Counseling as a Group Home Counselor TR Counseling TR Group Home Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 $190 $150 $95 1000 $35 $70 $90 $160 $195 Bundle $260 $240 $255 $230 TR Bundle
Transcribed Image Text:2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification Certification in Online Counseling as a Group Home Counselor TR Counseling TR Group Home Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 $190 $150 $95 1000 $35 $70 $90 $160 $195 Bundle $260 $240 $255 $230 TR Bundle
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