You are the Brand Manager of Chevrolet Optra. What do you think the brand stands for? Mr. Jaiswal comes to the Trade fair and is interested in purchas- ing the vehicle. How would you integrate the principle and components of IMC in order to market the brand to him? Secondly, it comes as grapevine to Mr. Jaiswal that the car has poor suspensions, how would you use the concept of Public Relations to counter this rumor doing the damage to your brand and relationship?

You are the Brand Manager of Chevrolet Optra. What do you think the brand stands for? Mr. Jaiswal comes to the Trade fair and is interested in purchas- ing the vehicle. How would you integrate the principle and components of IMC in order to market the brand to him? Secondly, it comes as grapevine to Mr. Jaiswal that the car has poor suspensions, how would you use the concept of Public Relations to counter this rumor doing the damage to your brand and relationship?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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