You are the Managing Director of Ghana Clins Ltd., a firm that supplies tissue paper for cars. Suppose your     marketing department has compiled the following data on   the price and quantity of tissue paper sold last month at 10 outlets in the Central Region of Ghana:

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 6MC
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  1. You are the Managing Director of Ghana Clins Ltd., a firm that supplies tissue paper for cars. Suppose your     marketing department has compiled the following data on   the price and quantity of tissue paper sold last month at 10 outlets in the Central Region of Ghana:

Observation

Quantity

Price

1

180

475

2

590

400

3

430

450

4

250

550

5

275

575

6

720

375

7

660

375

8

490

450

9

700

400

10

210

500

 

  1. Estimate the demand function for your firm. Interpret your answer by commenting on the marginal effect of a change in the product’s price
  2. How many units of your product will be demanded if the price is GHC 350.00?
  3. Given that your consultants have estimated the supply function to be:  What will be the equilibrium price and quantity of your product?
  4. Estimate the elasticity of demand for your product at the equilibrium price and quantity. Interpret your answer. Based on the price elasticity of demand, what will you advise management of GhanaClins to do to the price in order to increase total sales?
  5. Considering the price elasticity of demand facing your product, can you conveniently push any tax to your consumers? Explain your answer.

 

  1. If the government of Ghana orders that the price of your product should not be sold above GH¢300.00, what type of price legislation is it? Explain why such price legislation will be socially expedient but economically inexpedient.

 

 

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