You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations. Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.
You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations. Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
Problem 3VC
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You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations.
Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.
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