Integrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.

Integrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 2DYMP

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