Your Best Brand Bike Shorts-BBB Shorts have been flying off the shelf.  Your chief economist tells you that during the Covid-19 pandemic, "the taste for bicycling has changed.  The price elasticity of demand is much more inelastic.  The price elasticity of demand has decreased from -5.76 to -2.70." Before the campaign, your price was $240 per pair of BBB Shorts.  What should the new price be?

Economics:
10th Edition
ISBN:9781285859460
Author:BOYES, William
Publisher:BOYES, William
Chapter20: Elasticity: Demand And Supply
Section: Chapter Questions
Problem 16E: Who would pay a tax imposed on the supplier when the price elasticity of supply is inelastic and the...
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Your Best Brand Bike Shorts-BBB Shorts have been flying off the shelf.  Your chief economist tells you that during the Covid-19 pandemic, "the taste for bicycling has changed.  The price elasticity of demand is much more inelastic.  The price elasticity of demand has decreased from -5.76 to -2.70."

Before the campaign, your price was $240 per pair of BBB Shorts.  What should the new price be?

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