Your Best Brand Bike Shorts-BBB Shorts have been flying off the shelf. Your chief economist tells you that during the Covid-19 pandemic, the taste for bicycling has shifted. The demand curve is much more inelastic. The price elasticity of demand has decreased from: -5.76 to -2.70.” Before the campaign your price was $240 per pair of BBB Shorts. What should be the new price?  Please show calculations.

Managerial Economics: A Problem Solving Approach
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ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
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Your Best Brand Bike Shorts-BBB Shorts have been flying off the shelf. Your chief
economist tells you that during the Covid-19 pandemic, the taste for bicycling has shifted. The
demand curve is much more inelastic. The price elasticity of demand has decreased from:
-5.76 to -2.70.”
Before the campaign your price was $240 per pair of BBB Shorts. What should be
the new price?  Please show calculations.

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