Yousif and Fahad Enterprises is a Fast food chain in UAE with over 20 outlets in different locations. Managing the customer relationships is one of the key challenges faced by the enterprise. Discuss some of the characteristics of Customer Relationship Management (CRM) that might enable Yousif and Fahad Enterprises manage customer relationships in an organized way.

Yousif and Fahad Enterprises is a Fast food chain in UAE with over 20 outlets in different locations. Managing the customer relationships is one of the key challenges faced by the enterprise. Discuss some of the characteristics of Customer Relationship Management (CRM) that might enable Yousif and Fahad Enterprises manage customer relationships in an organized way.

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter23: Managing Vertical Relationships

Section: Chapter Questions

Problem 8MC

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