A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing strategy Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615 At the 0.05 level of significance, is there an interaction between media and marketing strategy? is there an effect due to media? is there an effect due to marketing strategy?
A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below.
|
Media |
|
Marketing strategy |
|
|
|
Convenience |
Quality |
Price |
|
Television |
492, 630, 559, 447, 480, 624, 547, 444 |
464, 559, 759, 558, 528, 670, 534, 657 |
678, 628, 591, 633, 684, 761, 691, 549 |
|
Social Media |
464, 559, 759, 558, 528, 670, 534, 657 |
710, 650, 705, 653, 577, 837, 629, 799 |
705, 585, 527, 499, 515, 566, 710, 547 |
|
Newspaper |
690, 650, 705, 653, 577, 825, 629, 799 |
577, 616, 708, 486, 480, 652, 585, 538 |
803, 583, 825, 597, 813, 564, 708, 615 |
At the 0.05 level of significance,
- is there an interaction between media and marketing strategy?
- is there an effect due to media?
- is there an effect due to marketing strategy?
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