What is marketing? How did you define the term before you read this chapter?
To discuss: The term marketing.
Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.
Person X views on marketing:
Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering, which has the values of clients, customers, society and partners at larger.
The important outcome in marketing is exchange. It has five conditions to be satisfied.
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