Identify the major components of the marketing concept.

Q: State the marketing research problems for each of the following management-decision problem.a. Shoul...

A: Preferences/ demand of the customer Yes Yes The following pricing strategy can be adopted for a new ...

Q: Identify the four steps in crafting a marketing strategy.

A: Step 1: Finding the details of existing market Step 2 : Developing strategy Step 3 : implementation ...

Q: The FCC was founded back in the 1930s and is still a functioning body today. Start by telling me wha...

A: FCC also is known as the Federal Communications Commission of USA is responsible for delivering comm...

Q: What is physical distribution? Which major functions does it include?

A: Physical distribution refers to kinds of activities that are related to supply and delivery of finis...

Q: Summarize why it is important to examine andrespond to the marketing environment.

A: Marketing environment refers to the factors and environment which surround the business and affect t...

Q: The most risky and challenging opportunities usually involve: A. market development. B. product deve...

A: Risk involves any unexpected event or harm which can negatively impact the business and cause loses.

Q: The way consumers evaluate and choose a product depends on their degree of involvement with the prod...

A: Different industries use various marketing strategies according to the nature of the product and beh...

Q: Companies who take a mobile first approach to communication often develop websites that are designed...

A: The companies are focusing on providing the best user experience in order to establish a positive co...

Q: The FCC was founded back in the 1930s and is still a functioning body today. Start by telling me wha...

A: FCC also is known as the Federal Communications Commission of USA is responsible for delivering comm...

Q: A company’s marketing environment consists of actors and forces outside the company that affect mark...

A: There are several external factors which might affect the business of the firm. It can be political,...

Q: 2. How would you apply category membership as a strategy for promoting a potential presidential cand...

A: Developing a new association membership section is a fair and favorable step in the right direction ...

Q: Having a good channel partner can be beneficial to marketers. Explain why marketing channel decision...

A: A proper marketing route selection is prudent for the success and profitability of the company.The m...

Q: What are the objectives of the MBO? What do you think might be its disadvantage?

A: Management of objectives (MBO) have the following objectives Measure and judge Relate the individua...

Q: When demand exceeds capacity?

A: The mismatch of the demand and supply cycle due to certain economical constituents' impacts on the o...

Q: What is a sales forecast? Why is it important?

A: Sales forecasting is a technique through which an organization estimates its future sales and based ...

Q: What variables might be used to segment these consumer markets? (a) lawnmowers, (b) frozen dinners, ...

A: Market segmentation is dividing the market into common groups who share similar characteristics. It ...

Q: What steps would you advise John Lewis to take to research the market for virtual stores in central ...

A: It's prudent for any marketer to first assess the market and analyze the target audience in order to...

Q: Is Tesco's traditional business suitable for e-commerce? why or why not?

A: Traditional businesses diversify their marketing to attract customers from local businesses and onli...

Q: describe Jeffkin's six-point PR model

A: It is the Technique through which the promotional model can be well established to get the message c...

Q: what are impact of COVID 19 on Nike company, markets it serves, consumers issues, choices they make,...

A: The following can be the impacts of covid 19 on the Nike company (market it serves) The market got s...

Q: If a company has $1 million to spend on a new strategy and is considering market development versus ...

A: Product development is the strategy which focuses on development of new products for an existing mar...

Q: Why is a “one size fits all” logistics strategy not likely to facilitate effective or efficient onli...

A: In order to achieve maximum sales we need to cater to numerous clients each with a different necessi...

Q: Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the ...

A: Consumers are faced with certain personal,psychological and physiological factors which constantly i...

Q: You have decided to spend $500 on Instagram marketing this quarter. If your quarterly marketing budg...

A: In Marketing expenses, there is always an expense on a particular segment made on the basis of the e...

Q: What do you see as the future of movie rentals, givenon-demand cable access, video streaming on the ...

A: With the advent of technological advancement in the domain of entertainment especially in the form o...

Q: Define the following concepts with example. Market Potential Sales Potential Market Share

A: A particular area where buyers and sellers come together to trade products and services is known as ...

Q: Some new product launches fail and this leaves a negative impact on the profitability of the company...

A: “As you have asked for multiple questions, we will be solving the first question for you. If you wan...

Q: Marketers often use customer rewards programs to encourage repeat purchasing or increased consumptio...

A: The study of consumer behavior is one of the most influential gadgets in branding, marketing, and ad...

Q: why sales promotion works well for Routine Buying Decisions but personal selling and print ads work ...

A: A marketer needs to recognize the effective marketing strategy according to the product as necessity...

Q: What is true about Facial Recognition Algorithms? (MC) A. Facial Recognition algorithms are biased a...

A: The facial recognition system is basically a technology that helps in matching an image of a human w...

Q: Explain how a company can apply market-skimming pricing or market-penetration pricing in a target ma...

A: Market skimming pricing is a product strategy in which the firm charges high price for the products ...

Q: Name the types of consumer decision-makingprocesses. List some products you have bought usingeach ty...

A: The buyer purchasing behaviour is dependent upon certain psychological and circumstantial factors wh...

Q: Discuss the advantages and disadvantages of the following lot-sizing methods in the context of an MR...

A: Lot size techniques are the procedures used to determine the batch size for purchased or manufacture...

Q: Compare and contrast the three major approaches tomodifying a product.

A: Product modification is basically the alterations made in the products to make it unique than its co...

Q: ((Behavior associated with consumption is related to many factors- psychological/mental, social, eco...

A: The marketing Environment is nothing but a combination of external and internal factors that influen...