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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What are the major differences between consumer and trade sales promotion methods? Give examples of each.

Summary Introduction

To determine: The major difference between consumer and trade sales promotion methods.

Introduction: Sales promotion is utilized to portray a stronger and faster purchasing reaction from the purchaser. They additionally help in featuring item offers which are short run and furthermore give a lift to the falling deals.

Explanation

The major difference between consumer and trade sales promotion methods are as follows:

  • A trade sales promotion strategy urges wholesalers and retailers to stock and effectively encourage a producer's item...

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