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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What are the most common marketing channels for consumer products? For industrial products?

Summary Introduction

To determine: The most common marketing channels for consumer and industrial products.

Introduction: Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

Explanation

The most common marketing channels for consumer products are as follows:

  • Manufacturer to mediator to wholesaler to retailer to purchaser
  • Manufacturer to wholesaler to retailer to purchaser
  • Manufacturer to retailer to...

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