Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from.  What are the advantages and challenges of using multiple channels?  Are these retailers effective at product distribution to consumers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 5DYMP
icon
Related questions
Question

Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from.  What are the advantages and challenges of using multiple channels?  Are these retailers effective at product distribution to consumers?

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Distribution
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage