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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

If a middleman is eliminated from a marketing channel, under what conditions will costs decrease? Under what conditions will costs increase? Will the middleman’s functions be eliminated? Explain.

Summary Introduction

To determine: The conditions in which the costs will decrease and increase if a middleman is removed from a marketing channel and whether the middlemen function are eliminated.

Introduction: Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

Explanation

The conditions in which the costs will decrease and increase if a middleman is removed from a marketing channel and whether the middlemen function are eliminated is as follows:

  • The expenses will diminish if the services gave by the middleman can be finished all the more productively by another person in the distribution channels...

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