24 Hours of Le Mans

DBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public

| Rooms Division operation Management | Higher National Diploma In Hospitality Management | Bheemuck Chuvinee Neha & Emile Natacha Sandrine 11/19/2012 | Acknowledgement We would take this opportunity to first of all, express our words of gratitude to Mr Armooghum, who has been present for our queries. He has helped us a lot in solving confusions. The lectures have been helpful for the assignment, which have been one of the motivating factors. We would also like to thank the organizations

| Rooms Division operation Management | Higher National Diploma In Hospitality Management | Bheemuck Chuvinee Neha & Emile Natacha Sandrine 11/19/2012 | Acknowledgement We would take this opportunity to first of all, express our words of gratitude to Mr Armooghum, who has been present for our queries. He has helped us a lot in solving confusions. The lectures have been helpful for the assignment, which have been one of the motivating factors. We would also like to thank the