Customer Relationship Management Essay

Sort By:
Page 1 of 50 - About 500 essays
  • Good Essays

    Essay on Customer Relationship Management

    • 1013 Words
    • 5 Pages
    • 7 Works Cited

    Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database

    • 1013 Words
    • 5 Pages
    • 7 Works Cited
    Good Essays
  • Decent Essays

    Customer Relationship Management Essay

    • 919 Words
    • 4 Pages
    • 1 Works Cited

    The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004). To provide tools

    • 919 Words
    • 4 Pages
    • 1 Works Cited
    Decent Essays
  • Best Essays

    Customer Relationship Management Essay

    • 4424 Words
    • 18 Pages
    • 10 Works Cited

    Customer Relationship Management A relative of mine works for a corporate firm on CRM (Customer Relationship Management) software. He told me that their company is doing well with their CRM initiative while most of the other companies, using different software, are not achieving their goal of customer satisfaction. That gave me a big click of interest towards my research topic and I came up with a research questions as “How to avoid CRM failure?” and how to choose a best CRM software vendor

    • 4424 Words
    • 18 Pages
    • 10 Works Cited
    Best Essays
  • Better Essays

    Customer Relationship Management Essay

    • 1929 Words
    • 8 Pages
    • 4 Works Cited

    CRM Features and Benefits CRM (Customer Relationship Management) helps companies to understand, anticipate and respond to their customers' needs in a consistent way, right across their organization (Is4Profit, 2006,1). CRM is a business strategy designed to improve profitability, revenue, and customer satisfaction. It consists of software, services, and a new way of thinking to improve profitability, revenue, and customer satisfaction (Sibel, 2006, 1). Practicing CRM requires an efficient and

    • 1929 Words
    • 8 Pages
    • 4 Works Cited
    Better Essays
  • Better Essays

    Identifying and Differentiate Individual Customers Most companies still cling to a product-centric view even today, basing their business strategies on revenue and their products or services instead of their existing or potential customers. In other words, companies focused on selling as many products as they could, with no regard for who was buying them and why. Customer Relationship Management (CRM) today has changed the way companies view from looking to not only improve their revenue and compensation

    • 1275 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    CRM: Customer Satisfaction, Customer Loyalty, and Firm Profitability Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationships with

    • 831 Words
    • 4 Pages
    Satisfactory Essays
  • Decent Essays

    are target markets, customer relationship management (CRM), technology and breakthrough opportunities, building relationships with customers, and most importantly, customer lifetime value. Target markets are part of a marketing strategy. It is a “fairly homogenous group” of customers who a company wants to appeal to (pg 33). To determine their target markets, companies look at age, location, gender and etc. For example, a firm that sells winter apparel will target customers who live in cold regions

    • 769 Words
    • 4 Pages
    Decent Essays
  • Better Essays

    Customer Relationship Management (CRM) may be methodology} that supports degree organization’s decision-making method to retain long-term and profitable relationships with its customers. Some define CRM as simply a business strategy whereas others define it as a data-driven approach to assess customers’ current desires and gain The common variations of CRM include: operational CRM (O-CRM); analytical CRM (A-CRM); collaborative CRM (C-CRM); e-Commerce CRM (e-CRM); and mobile CRM (m-CRM) Operational

    • 1406 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Critical Aspects of Customer Relationship Management Overview Rich customer relationships that generate loyalty and revenue are critical to sustained business performance. Now more than ever, organizations must be able to flexibly adapt to the unique needs of individual customers. To meet this challenge, companies of all sizes are deploying Customer Relationship Management (CRM) applications and strategies across their organizations. They are coordinating multiple channels: including the web

    • 3897 Words
    • 16 Pages
    Better Essays
  • Best Essays

    where the Customer Relationship Management (CRM) is in the centre of a business concern. CRM is a widely implemented strategy for managing and fostering long term, profitable relationships with specific customers (Ling and Yen, 2001). The automated data mining tools made it possible to move beyond the analyses of the past events and data mining tools can be used to address problems that were seen as too time-consuming in the past, providing new opportunities for businesses within relationship management

    • 2219 Words
    • 9 Pages
    • 16 Works Cited
    Best Essays
Previous
Page12345678950