Public Relations Essay

exactly is Public Relations? Public relations (PR) is essentially the practice of managing the flow of information that goes on between the people and a particular organization. Public relations in some situations provides organization or individual trying to gain exposure to people involving topics of public interests, issues and news items that do not require direct payment. The main purpose and aim of public relations done by a company or an organization mostly is to persuade the public, investors

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification

Public relations is a 100-year-old discipline, yet it is still hard for many people to define. Even public relations practitioners will hesitate when asked to give it a definition. Public relations involves so many different things. One practitioner’s job might be to write a newsletter to a company’s employees. Another’s job might be to contact media outlets to get their company’s event covered. Public relations is difficult to define because of its evolution through history and lack of consensus

Harlow (1976) defines public relations (PR) practice as “the distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance and cooperation between an organisation and its publics”. PR plays an important role in organisations because they are representing a broader group of activities, even encompassing all communication activities of an organisation (Lee, 2011). To put in a laymen term, public relations practitioners (PR) work to build

has been perceived as a major concept in public relations starting the beginning of the 1980s. Regardless, little evidence has been brought forth to show how the term strategy, as well as the related terms, are defined. Further, there lacks agreement concerning what public relations strategy is or ought to be. Public relations is denoted as the professional maintenance of a positive public image by a firm or popular person. Some claim that public relations is about meaning and that interpretation

Concept of Public Relation 1.1 What is Public Relations? Public relations (PR) is essentially is a way of managing the flow of information that goes on between the people and a particular company. Public relations sometimes also includes an organization or individual trying to gain exposure to people involving topics of public interests, issues and news items that do not require direct payment. The main purpose and aim of public relations done by a company or an organization mostly is to persuade

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - "Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in

has good public relations because Alibaba has high reputation in public, and people trust him. Public usually buy the goods especially on sale promotions. It is important for company to have good public relations. There are three main parts for managing public relations for company. At beginning, company should understand the definition of public relations clearly. Public relations not only is relationship but also has function of management. Next

Introduction Public relations today is a complex profession practiced by hundreds of thousands of people around the world. Some public relations professionals are employed by a single organization. Others work for public relations firms that have many organizations as clients. Public relations people work for businesses, government agencies, professional and trade associations, nonprofit charities, schools and universities, hospitals, hotels, and many more types of industries. Unlike the practice