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ASSIGNMENT COVER SHEET Name: Stacey Dwyer Address: 26 Cleeves Close, Warrington, Cheshire Post code / Zip: WA1 2JH Telephone No: 07432111670 Email Address: Stacey.dwyer@drschaer.com Date: 01.06.2015 Course Name: Edexcel BTEC Level 4 HNC Business Tutor Name: Mark Connelly Assignment Name: Unit 4 Marketing PLEASE NOTE: YOU SHOULD INCLUDE THIS INFORMATION with EVERY ASSIGNMENT. Brighton School of Business and Management Limited Edexcel BTEC Level 4 HNC Business

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Part I: Introduction of Novartis India ______________________________________________  Introduction of the Company: Name of the company: Novartis India Ltd. Industry: Pharmaceuticals Founded: 1996 (from merger) Headquarters: Basel, Switzerland Revenue (2015): 957.35 Crores  Registered Office: Address Sandoz House, Shivsagar Estate,, Dr Annie Besant Road, District Mumbai State Maharashtra Pin Code 400018 Tel. No. 022-24958400,022-24958888 Fax No. 24950221 Email : girish.tekchandani@novartis.com

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CHAPTER 1 Changing Nature of Human Resource Management After you have read this chapter, you should be able to: ● Identify four major HR challenges currently facing organizations and managers. List and define each of the seven major categories of HR activities. Identify the three different roles of HR management. Discuss the three dimensions associated with HR management as a strategic business contributor. Explain why HR professionals and operating managers must view HR management as an

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