AirTran Airways

Southwest Airlines is a fairly impressive organization. Throughout their history they have proven to be resilient. In their early days they had to ward off pressures that were placed on them from the more dominant airlines in their area. These airlines tried to force them out of business using regulatory pressures. The second impressive show of resiliency came when in the 1970’s the government tried to force southwest out of Love Field to the new Fort Worth airport that the government had invested

“I'm confident air travel is still the safest method of transportation.” Said Chad Elwood pilot for southwest airline. According to usatoday “The odds of dying in a motor vehicle accident to be 1 in 98 for a lifetime. For air and space transport (including air taxis and private flights), the odds were 1 in 7,178 for a lifetime, according to the table.” But who’s job is it to keep passengers safe. Airlines can only keep passengers safe in the air while the airports are the ones allowing people on

willing to pay. They offer more services for a higher fare and separate some of the services through classes like first, business, economy ect. This strategy is aimed at people who have more money to spend on amenities. Firms like Delta or British Airways fall under this heading. 5. Southwest

grew, but their growth has been highly controlled. This highly controlled growth has allowed them to avoid the trap of growing beyond their means. With the acquisition of AirTran Air, it accelerated Southwest’s entry into the international markets. As we hold a large investment in Southwest Airlines, I believe this merger with AirTran Air will not affect the strategy and culture of Southwest Airlines. Southwest Airlines strategy and culture has a history of being successful as well as creating large

Introduction A business mergers and company expansion can be a lengthy and costly process, but if there is a strategic plan that is in place this process can be done in a effectively and efficiently fashion. The definitive goal for the HR department is to be able to successfully employee all the employees of the merger, and place them inside new positions within our global locations. Fast growing companies need to cost-effective, flexible and adaptable in today’s global economy. In the course

operating income of $17.7 billion ("Information for the World's Business Leaders - Forbes.com", n.d). Like all great companies Southwest is currently looking to expand its services beyond their current borders. With the acquisition of its newest company AirTran, another low-cost airline, the expansion is more of a reality. With this expansion come changes to services as well as changes to staffing. Southwest does not want its values to be lost with expansion and wants current and future employees to reap

Company and supported them in keeping their service flights within Texas. Since the airlines establishment, they have continued to see record growth year after year. With strategic planning, as recent as 2011, Southwest Airlines purchased Air Tran Airways. It has been because of their mission, objectives, tactics, and strategy that they are now the largest low priced airline carrier in the world. Southwest Airlines main product is to provide low cost air travel to passengers that are traveling

Organizational Analysis It’s never easy for a company to be the number one company as there’s always bound for mistakes to be made and sometimes it takes an organization to face hard times in order for them to succeed. One company I look at that has faced hard times and strong competition is Frontier Airlines. Over the past years of this organization has went from being one of the best airlines to know one of the top worst airlines for both customers and employees. This company has had to sacrifice

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Competitive advantage is a business concept describing attributes that may help an enterprise to pick off its competitors. Every enterprise has its own competitive advantages include natural resources, skilled person, high entry barriers and so on. With the full use of these competitive advantages, the company can offers their clients better services as well as focus on the target market. This is the main reason behind brand loyalty. It can be seen that knowledge assets of the company offer most