Alaska Air Group

to need to leave Alaska Air Group to have a baby, and he was given the opportunity of a lifetime. Since May 15, 2012 Brad has been the chief executive officer of Alaska Air Group. Alaska Air Group contains Alaska Airlines and Horizon Air. Brad has been the president of Alaska Airlines since December of 2008. He had been the chief financial officer of Alaska Air Group from 2000 to 2008 and was the executive vice president of finance and planning from 2002 to 2008. Alaska Air Group has about 13,000

Alaska Air Group, Inc. (ALK) operates as a holding company, which through its businesses, Alaska Airlines, Horizon Air, and Virgin America, encompasses commercial aviation services. The company was founded in 1985 with Alaska Airlines and acquired Horizon Air and Jet America Airlines in 1986. Jet America Airlines was merged into Alaska Airlines in 1987. In December 2016, Alaska Air Group acquired Virgin America for approximately $2.6 billion. However, until 2019, Alaska Air Group will operate

Moreover, as Alaska Airlines entered the 1990’s, the success of other low cost airlines required continual improvement and a renewed focus on customer service and value. Consequently, Alaska Airlines endeavored to keep its competitive edge and continue to grow, expanding across the lower 48 and to Hawaii during the 2000’s. Also, harking back to Mac McGee’s fleet of 7 identical aircraft in an effort to streamline service and support, the 2000’s saw the push toward an all-bowing 737 fleet

pilots at Alaska Airlines have been underpaid, and now, after merging with Virgin America, pilots are protesting Alaska’s negligence. In 2005, Alaska pilots had pay cuts of 26% when the airline industry lost an estimated $7.4B (IATA, 2005) due to fuel price surges (James, Andrea, 2007). Since then, fuel prices have fallen significantly; pilots at Alaska have been paid less than those at other legacy airlines, such as Delta or United (Glassdoor, 2017). According to self-reporting surveys, Alaska Airline

SUBJECT: Deal Review Introduction On April 4th, 2016, Alaska Air Group, Inc. announced that it had agreed to a merger agreement with Virgin America Inc. Alaska Air agreed to pay $57 per share in cash, for a total of around $2.6 billion. After taking into account Virgin’s operating leases, Alaska Air will pay $4 billion dollars to acquire Virgin. Upon completion of the acquisition, Alaska Air became the 5th largest U.S. airline, surpassing JetBlue in terms of ASM (available seat miles). Given that

| Alaska AirlinesStrategic Corporate Social Responsibility Project | | | | Company Report 5/3/2012 | | | ALASKA AIRLINES Strategic Corporate Social Responsibility Project Mission Statement: The mission and vision of Alaska Airlines is that employees share an uncommon blend of integrity, professionalism, caring, resourcefulness, and spirit. Every day they strive to bring these values to life through behaviors and deeds that go above and beyond the ordinary. They call it “North

Introduction and company overview Alaska Airlines was founded in Anchorage in 1932 and expanded to 22 aircraft operating within the state by 1934. In the late 70s, the airline began expansion to the lower Western states and by 1987 had acquired Horizon Air and Jet America bolstering its North South route structure and complementing the seasonal nature of travel to Alaska Today Alaska Air Group, Inc. (Alaska Air) is the holding company for Alaska Airlines, Inc. and Horizon Air Industries Inc. The company

Professor. Shane P. Lauber 21 October 2017 Alaska Airlines has managed to remain in the “green” as other airlines seem to be suffering in a market space that sees fierce competition. According to Sam Matthews of the Business Insider “Alaska Airlines (ALK) grew its revenue at a compound annual growth rate (or CAGR) of 7% in 2010–2014. The airline had total revenues in 2010 of $3,832 million, which grew to $5,368 million in 2014” (Alaska Airlines’ Historical Revenue and Earnings Growth, 2015)

The Virgin Group, is a British international corporation conglomerate founded by entrepreneurs Sir Richard Branson and Nik Powell in the 1970. Today, the Virgin Group, operates in 13 regions internationally, in seven industries with a net worth valued at $4.9 billion (Virgin, n.d.). Although, the Virgin Group is made up of several largely diversified companies, for the general purpose of this assessment, we will concentrate on the airline sector of the Virgin Group. Virgin-branded airlines include:

The combination expands Alaska Airlines’ existing footprint into California, strengthens its platform for growth and evolve the company as a competitor to the four largest U.S. airlines. Combining Alaska Airlines’ well-established core markets in the Pacific Northwest and the state of Alaska with Virgin America’s strong foundation in California will make Alaska Airlines the go-to airline for the more than 175,000 daily fliers in and out of Golden State airports, including Los Angeles and San Francisco