alpen bank essay

Problem Statement Six years after the successful implementation of Alpen Bank in Romania in the years 2000, Gregory Carle the country manager is wondering whether Alpen Bank should consider launching a credit card in the market. In order for the launch to be profitable several points have to be clarified such as who would the company target, what would be the positioning of this new card and how should it be marketed. Situation Analysis Context: After a period of recession, the economy in Romania

competitor in the market of Romania. The bank has gained high recognition in the European and American countries which is its key strength for further moving in Romania. Moreover, it is also serving in the western area so it will not be difficult for bank to establish introduce credit card system in Romania. The vast experience of management in the banking industry is also considered as the key strength for Alpen Bank. Another major strength of Alpen is that bank is having loyal affluent customers which

Case Analysis Alpen Bank: Launching the Credit Card in Romania                                                                Case Overview: In this case Alpen bank’s country manager Carle has to make a crucial decision whether or not they should go for the credit card business in Romania. The bank has to come up with a solid market strategy that can generate at least €5 million in profit within 2 years. Before bringing this business to the market the Bank has to analyze whether an opportunity

Alpen Bank Individual Case Study Vidushi Mankotia BA 627 Marketing Management Prof. Gonzales | Fowler School of Business November 27th, 2017 Problem Statement: Alpen, a Swiss bank, which was positioned in high earner segment, is contemplating international expansion for its credit card business in Romania market. Carle, Alpen’s country manager, was trying to pursue this plan if he could prove by analysis that within two years it will be able to generate

11/6/12 Case Analy sis f or Alpen Bank Case Analysis: Alpen Bank The main issue that Alpen bank is facing is whether or not they should launch the credit card business in the Romania market and which group of target audience they should select while applying the launching strategy. Moreover, specifically to Carle, he needs to come up with a program from which, Alpen bank can generate at least €5 million in profit within 2 years. Moreover, clarified positioning strategy and customer segmentation

Banks Pivot from a Defense to an Offense Opportunities and Process Improvement Posture A solid U.S. banking system is expected, in which it demonstrates stability and continued revenue growth, and nothing short of that is tolerable. It is one of few economic driving pillars key to the country’s ability to create jobs, connect industries at a micro level and business organizations at a macro level, generate government tax revenue, and fortify the economic foundation of the country’s infrastructure

Disintermediation could lead to economic crisis because of the importance of banks in the economy. Banks are very important in an economy because they provide safety for depositor, provide a wide variety of loans and offer other credit vehicles like cards and overdrafts. The bank connects surplus and deficit economic agents and significantly contributes to the progress of any economy through facilitation of business. • Economic Development: Banks facilitate the development of saving plans and are instruments

The covered banks accounted for over 65% of the overall growth in property- related lending in Ireland (including 100% mortgages and tracker mortgages) and over lending to developers in Ireland, further highlighting

accommodated the financial needs of the government, public enterprises and private sectors (Khan, 1995; Khan and Khan, 2007). Public sector dominancy, among others, lead to inefficiency in the banking sector (Haque, 1997). The economic efficiency of the banks remained low that led to low savings and investment in the private sector which resulted in low growth

made from the company itself by the services they provide, such as selling stock or keeping back a profit. External sources of finance are from outside of the business from elsewhere, such as an owner who invests money into the business, loans from a bank or people you know, debentures which are loans made to the company, a mortgage, hire purchase, leasing or grants. However these are long term external sources, some short term ones could include an overdraft facility, trade credits or factoring. Internal