Authors Guild

1. allegory: a literary work that has a second meaning beneath the surface, often relating to a fixed, corresponding idea or moral principle. 2. alliteration: repetition of initial consonant sounds. It serves to please the ear and bind verses together, to make lines more memorable, and for humorous effect. • Already American vessels had been searched, seized, and sunk. -John F. Kennedy • I should like to hear him fly with the high fields/ And wake to the farm forever fled from the childless

Reading TV news viewership has declined steadily over the past two decades. Several factors may have contributed to the decline: busy lifestyles, lack of interest, and the rise of the Internet. As viewership has declined, the remaining viewers have aged. Today, the average evening news viewer is 60 years old. TV networks' response to these changes has largely been negative. They have dropped hard news in favor of opinion pieces, "puff pieces," and stories that are of interest only to their older

Christianity as a Unifying Influence in the History of Europe "Europe was a Christian creation, not only in essence but in minute detail" The above statement can perhaps best sum up the relationship between Christianity and Europe throughout the ages. Christianity has been the strongest single influence in the history of Europe. Regardless of the century, no discussion would be complete without reference being made, at least in small part, to the Church. It is true that in recent centuries

Florence on 3rd May 1469. He was born into a family which was part of the old Florentine nobility. His father, Bernardo di Stefano Nelli, was a lawyer of some repute and his mother was Bartolommea di Stefano Nelli. He was a member of the ‘lawyer’s guild’ which influenced Florentine politics. His father, who had a love for literature and the arts had many powerful contacts in Florence’s political circles, which later provided Machiavelli a chance to enter the field of public service. Machiavelli’s

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority

Part Two The Scientific Management Era The purpose of Part Two is to begin with the work of Frederick W. Taylor and trace developments in management thought in Great Britain, Europe, Japan, and the U.S.A. up to about 1929. Taylor is the focal point, but we will see his followers as well as developments in personnel management and the behavioral sciences. Henri Fayol and Max Weber will be discussed, although their main influence came later, and we will conclude with an overview of the influence

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority

Chapter 11 Cultural Characteristics and Effective Business in China Maria Fernanda Pargana Ilhéu ISEG/UTL, PORTUGAL Abstract For firms in the international market the cultural characteristics of host country societies, where their managers are going to deal and work, must be learned, absorbed and adopted. A person’s perception of market needs is framed by his or her own cultural experience. More than factual knowledge of Chinese culture the interpretative knowledge is very important and difficult

Universal Journal of Marketing and Business Research Vol. 1(1) pp. 017-043, May, 2012 Available online http://www.universalresearchjournals.org/ujmbr Copyright © 2012 Transnational Research Journals Full Length Research Paper An assessment of the impact of corporate social responsibility on Nigerian society: The examples of banking and communication industries Adeyanju, Olanrewaju David Department of Financial Studies Redeemer’s University, km 46, Lagos Ibadan Expressway Mowe, Ogun State

SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC AND PRIVATE UNIVERSITIES IN TANZANIA Kayita Sulaiman