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    1.0 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Ratan Naval Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz

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    U.S Auto Industry's Market Share and Fluctuations The U. S. auto industry's share of the market has experienced fluctuations over the past 50 years. These fluctuations have been caused by many reasons, but some of the main reasons include quality, price, and foreign competition. The Ford Motor Company, General Motors Company, and the Chrysler Corporation, a.k.a. "The Big Three", are the three largest manufacturers of automobiles in the world. " The Big Three" hold nearly 75% of the market and produce

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    Bmw Strategic Analysis

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    driving pleasure" is what BMW remarks as the major attribute of itself, "sheer driving pleasure" is what BMW puts as it 's home country slogan, but in what extend is it a pleasure to drive, or better run this multinational company in the aggressive automotive market? To answer this question and give a future outlook on what could be the strategic driving direction not only for its cars, shall be the emphasis of this report. Within this paper, one of the most successful

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    International Accounting Professor Leonardo Rodriguez Summer 2008 TABLE OF CONTENTS Objectives ………………………………………………………………………………………………………………………………………………………3 The Automotive Industry ……………………………………………………………………………………………………………………………….4 The Automotive Industry in the United States …………………………………………………………………………………..5 The Automotive Industry in Germany ……………………………………………………………………………………………….7 Company Backgrounds ………………………………………………………………………………………………………………………………….8 General Motors Corporation

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    AUTOMOTIVE INDUSTRY ANALYSIS Submitted by Team A Donald Bradley Morgan Bruns Adam Fleming Jay Ling Lauren Margolin Felipe Roman Presented to: Prof. Alan Flury December 5, 2005 ME 6753: Principles of Management for Engineers Team A ii Executive Summary Chosen industry: This analysis focuses on the automotive industry, specifically, large-scale manufacturers of automobiles. The automotive industry is inherently interesting: it is massive, it is competitive, and it is expected to undergo

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    Porter's Five Forces Model

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    Evolution of Porter 's Five Forces Model Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was born in Ann Arbor, Michigan. Five forces uses concepts developing, Industrial Organization (IO) economics to derive five forces that determine the

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    Nissan Corp Swot

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    exceeded those in Japan, with the gap widening each year. Nissan is spending several billion dollars on new models, and the U.S. assembly plant in Canton, MS is aimed at maintaining momentum (Ward’s Auto World, pg. 1). The most significant automotive development in North America is continuing growth in the luxury segment and the increasing popularity of cross/utility vehicles. Nissan is on track to rebuild its image and regain brand value. In the past, customer satisfaction was good, but the

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    Marketing Sample Essay

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    Table of Contents Executive Summary ………………………………………………………………………………2 Introduction ……………………………………………………………………………………….2 Market plan and Auditing ………………………………………………………………………...4 SWOT Analysis ………………………………………………………………………………….5 Strengths …………………………………………………………………………………5 Weaknesses ………………………………………………………………………………5 Opportunities …………………………………………………………………………….6 Threats ……………………………………………………………………………………6 Market Conditions ………………………………………………………………………………..7 The 4Ps of Marketing ……………………………………………………………………………

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    Toyota Car Manufacturing The owner and founder of Toyota is Sakichi Toyoda is born 1867, and In 1890 he invented the Toyoda wooden hand loom, Sakichi Toyoda in 1896 invented the power Loom, invents the circular Loom and in 1924 Sakichi Toyoda, invents toyoda Automatic Loom, Type G with Non- Stop shuttle-change motion, In 1926 Toyoda Automatic Loom Works, LTD now become Toyota Industries Corporation and established to manufacture and market Automatic Loom invented by Sakichi Toyota. In 1933 Automobile

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    Business Analysis Part III Nancy Holly MGT/521 Management January 27, 2012 Jim O’Keeffe, Facilitator Abstract A financial analysis of Ford Motor Company’s (Ford) statements will identify their solvency in today’s automobile market. Elements such as liquidity, leverage, profitability, and activity ratios will demonstrate Ford’s financial health and stability. A further assessment of their technological advantages, global strategies, and benchmarking analysis will indicate the future

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