Avon

Avon Products, Inc. (Avon), the US cosmetics giant, had considered China the keystone of its marketing effort in Asia. Years of effort and the development of a large direct marketing organisation in that country had made operations in China its most profitable and most rapidly growing market in Asia. On 21 April 1998 senior company officials from the New York headquarters and throughout Asia had gathe red in Guangzhou for what was supposed to be a festive occasion. During the meeting William Pryor

Business Strategy Strategy Formulation – Avon Products Inc. Group Members | Bushra Nazeer | 094532-119 | Adnan Nazir | 111534-030 | Saqib Latif | 094532-105 | Akeela Tufail | 094532-080 | Saima Naseer | 094532-131 | Muhammad Waqar | 111534-028 | Submitted to: Mr Mohsin Rauf Date: Aug 4, 2012 Contents Final Project – Business Strategy 1 Strategy Formulation – Avon Products Inc. 1 Executive Summary 4 Scope 4 Introduction – Avon Products, Inc. 5 History 5 Establishment

dream, a company named The California Perfume Company (CPC), currently named Avon. Avon represents a company focused on providing the additional beauty and complimentary beauty products throughout different parts of the world. Avon ushered in a new direct-selling approach, allowing the seller to bypass the middle man and gain extra income. During the first 100 years of operation, Avon adapted as the world evolved. Avon used

Introduction In this project I will undertake extensive research into a large sized business. I have previously chosen the company Avon. My research will involve the collection of both primary and secondary data. I will compete the report, which will include: * Brief background information about the business and what it does * A description of the aims and objectives of the business * An assessment of how successful the business is in meeting its objectives * An explanation of

Executive Summary – Avon Products Avon Products is one of the major players in the cosmetics and toiletries industry with a sale of about 10 billion US dollars in 2007 (Exhibits 1, 2 & 3). It has been globally competitive by creating global brands and nurturing its powerful sales channel of Single-level Marketing (Direct Selling). Globally, Avon competes with large cosmetics majors like P&G, Revlon and Shiseido to sell its products. At the same time, it also competes with other major direct sellers

commercial autonomy, prop communal reasons all as fulfilling their individual quest for beauty. Avon builds brand worth across innovative produce and procedures, the unmatched manipulation of its allocation channel and the paycheck opportunity it provides women. In supplement, the manipulation of their globe working ideal, philanthropy, and their people give to brand equity. This has positioned Avon as the top manage seller of cosmetics in the world. • Key Resources Integral to Avon’s brand

Introduction & Brief Summary Avon is the world’s largest direct seller of beauty product for over a hundred years. It was founded by David McConnell as California Perfume Company in 1886 and changed its name to Avon Products in 1939. It entered China and pioneered the direct selling method in 1990 and became a global name-brand in beauty product around the same time. With operations in over 45 countries and a market spanning over 135 countries in Europe, Australia, Asia and America, Avon set the standard of

I. Time Context 1993 – a line of intimate apparel and casual wear introduced. - 3,000 Avon Ladies, associates, franchise dealers and managers, and their family and friends, participated in the first year of the Avon Global Running Program, a worldwide event aimed at promoting good health and fostering camaraderie between and among the ladies of Avon. 1996 – received the Flame for excellence in sales, marketing, and operations. 1997 – Avon’s net sales worldwide increase 6 percent to $

Avon Case Study Avon was founded in 1886 and has developed to become one of the oldest and largest producer and marketer of beauty-related products throughout the world. As part of enhancing its productivity and success, Avon has recently switched its marketing strategy to transform its image and enhance its marketing approaches. The company has combined national responsiveness with globally standardized marketing initiatives to push into foreign markets and increase its global operations. The

Company History Avon is an American international manufacturer and distributor of beauty and personal care products sold through representatives in over 100 countries across the world. It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6 million representatives. History of Avon began in 1886 and the company's founder was a man - David McConnell. Initially it was called California Perfume Company, and it was consisted of only five perfume fragrances