Avon is Calling

Abercrombie & Co. was founded by David Abercrombie on June 4, 1892. In 1900, Ezra Fitch

Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a

The Aesop supply chain management is worldwide and complicated.” Aesop, whose products are unisex, currently has 72 stores in 13 countries, including in major cities such as New York, Tokyo and Hong Kong”. http://www.wsj.com/articles/SB10001424052702304402104579149191449280248 . The ingredients and packaging are sourced from Asia, Africa, Australia, Europe and the Americas. Aesop Products

Her and her husband were the company at this time , only giving out a handful of products . In need of a facility to create these products the Lauders converted a Manhattan restaraunt into a factory. She would sell during the day and then cook up all her creams and oils at night. Estee landed her first department store order for her cosmetics. Saks Fifth Avenue bought $800 worth of cosmetics from Estee, which sold out in two days .Another good strategy Estee used was when someone bought one of her products you would get a free gift along with the purchase. The couple opened their first store in New York in 1944. Estees dedication to get her cosmetics in department stored payed off in the 1950s. Her line became a regular feature in stores such as :I. Magnin, Marshall Feild's, Nieman-Marcus and Bonwit Teller. The Lauders invested their entire $50,000 advertising budget in samples to be offered through direct mail, charity giveaways and as gifts with purchases. (Lauder's "free gift with purchase" technique would become a company trademark and later, a standard industry practice.) The result was thousands of new customers. Lauder continued to broaden her product line, introducing (among other things) male toiletries under the Aramis brand name and the first line of fashion-oriented, allergy-tested cosmetics, Clinique. In addition, Lauder set out to conquer the rest of the world, convincing Harrod's of London and Paris' Galleries Lafayette to carry her products. By the mid-1970s, Lauder's products were on the market in more than 70 countries

Madam C.J. did not have a diploma degrees or any equivalent but she did in fact attend public school night when ever she could. Madam C.J. Walker invented her haircare product in 1905 as a consequence of her scalp ailment which result in losing some of her hair. In 1890, Madam C.J. Walker was believed to have developed a scalp disorder that will later caused her to lose most of her hair. However, before she developed her own haircare product, Madam C.J. Walker used some sort of home remedies to try to prevent continuation of hair lost. However, she also at some point bought hair care product in attempt to combat her lose of hair. At the age of seven, Madam C.J. Walker real given name was Sarah Breedlove. In 1874 both her parents Owen and Minerva

This first reason why this product is such a success is because of the person who made it. Her original name was Sarah Breedlove. Madame c.j Walker was born in 1867 near Delta, LA. She was an orphan at age 7 and was a child of former slaves. She was married at 14 and was widowed with a child at 20. Soon after, she married Charles J Walker, and that's how her name became what it is today.

“The Hershey Company” was founded by Milton Hershey in 1909. In 1894 they decided to produce a sweet chocolate as a coating for his caramels. The company was originally located in Lancaster Pennsylvania. The company is now headquartered in Hershey, Pennsylvania and is a global confectionary leader. They are known for their chocolate, sweets, mints and other snacks.

In 1820, Eugene Rimmel moved to London with him family. By 1834, Eugene Rimmel, aged14 opened a perfumery shop. The House of Rimmel was established. The business then flourished, he developed products such as mouth rinses, fragranced pomades and an ingenious scented steam vaporiser.

The headquarters are located in Seattle, and since 1998, Amazon.com has opened other sub websites especially for some countries such as the United Kingdom (amazon.co.uk) or France (amazon.fr). This development has resulted in the opening of new development centers, customer services

Mary Kay, Inc. was founded in 1963 by Mary Kay Ash as Beauty by Mary Kay. Mary Kay is a direct sale type of company, with “independent beauty consultants” that sell and market Mary Kay products (2012 Corporate Fact Sheet). Mary Kay Ash operated with the mindset of “God First, Family Second, and Career Third,” and always adhered to the golden rule, do to others as you’d want them to do to you (Kerin, Et. Al). Mary Kay, Inc. first entered the global market in 1971 with its expansion into Australia. Today, Mary Kay is represented in over 35 global markets (2012 Corporate Fact Sheet). Mary Kay is challenged to ensure brand consistency across the world, despite differences in cultures from market to market. As such, Mary Kay would be considered a transnational firm. They tie the similarities between each market together while celebrating the differences in each market. This strategy allows them to offer Mary Kay’s core product lines globally where they’re most desired. In China, one of their most successful markets, Mary Kay applied their existing corporate message of women empowerment to attract Chinese women that otherwise wouldn’t be able to start their own business. Where China differs from the United States market is in product need. Chinese women don’t typically wear a lot of makeup, so

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

Strengths: Since the establishment of Leo Burnett in 1935, much valuable experience has been gained through creating numerous well recognized brand icons and working with countless clients, such as Ontann Beauty Care. It has developed strong relationships with its clients and has maintained a high reputation.

Finally the Avon uses global distribution. The company does this to independent representatives who have taken orders from customers they have either communicated with or visited. This helps Avon to cut on cost of manufacturing excess goods which will not have an order.

Company was founded in 1982 and now sells their products in 55 countries, including many countries in Europe, North- and South America, China and Asia.

Under the direction of the new CEO, a new strategy was developed to reinvent Avon's image, improve customer satisfaction, and to increase profit margins and market share. Avon has gained an outstanding reputation as the best direct seller of beauty products. Through the continued efforts and achievements of its sales representatives, Avon is now known worldwide. Avon's core competence has mainly been its direct selling busniess model.