Cadbury Dairy Milk

MARKETTING MIX CADBURY 1. PRESENTED BY-PRIYANKA SINGH HR 6001 SRIYA HALDER HR6003 2. INTRODUCTION JOHN CADBURY (1839-1922)is the founderof the CADBURY trust. Cadbury India is fully owned subsidy ofKraft Foods Inc. The combination of KraftFoods & Cadbury creates a global powerhousein snacks , confectionery & quick meals. In India Cadbury began its operations in1948 by importing chocolates. The corporate office is in Mumbai. CEO-Todel Stitzer. CHAIRMAN OF BOARD-Roger Carr. 3. CADBURY-INDIA 4. 4 P’S

1. Introduction The marketing concept is a relatively recent one (Blythe, 2008), and while there are several definitions of marketing, it is agreed that marketing involves the process of exchange between firms and customers, where both parties benefit (Adcock et al, 2001), and that the customer and his needs are placed in the centre of the organization’s activities (Blythe, 2008). Due to this, it is the goal of many organizations to establish a strong brand and significant equity based on their customers

If they did lower their prices they would loose money anyway so it is a hard move for the other stores. Cadburys could update products such as dairy milk. Or they could change the packet and make it more flashy or different. E.G Sainsbury's could sell healthier foods like their ‘be good to yourself’ range. This is very successful because Jamie Oliver is advertising and when

Relation Strategy 5. Budget 13 6 Evaluation 14 7 Conclusion 14 8 References 15 1.) Introduction: Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after

is less reliable than Primary information because you cannot be certain as to how precise it is. How can Cadbury World use Primary and Secondary data effectively? Cadbury World could use primary data effectively by analyzing the data and then draw a conclusion in regards to trends and patterns in order to gain a commercial lead against its competitors and for efficient decision making. Cadbury world could use secondary data effectively by drawing a comparison with other brands to find out how successful

Media: 14 Sponsors and Charity organisations: 15 Direct and Indirect Competitors. 15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing Cadbury Marvellous Creations Jelly

EXECUTIVE SUMMARY The product that we have planned to market internationally is a Chocolate Bar called “Indian”. The preparation of the Indian chocolate is based on the traditional sweet making process. Alongwith that the chocolate has a filling of yoghurt inside that has healthy digestive enzymes. The product offering is targeted for the huge asian population and the students of school and colleges. The brand resonates an image of youth and health with a different preparation and taste. The

Australia’s flavoured milk beverages industry 5 1.3 Market Segmentation

Company Background: Company Name: Cadbury Schweppes Public Limited Company Publicly Traded, Ticker Symbol: NYSE:CSG Current Price: $46.10 Headquarters: Cadbury Schweppes PLC 25 Berkeley Square London W1J 6HB Phone: 44 20 74091313 Fax: 44 20 74091313 Website: www.cadburyschweppes.com Mission Statement: Our Core Purpose is: Working together to create brands people love. Vision Statement: Cadbury Schweppes is committed to growing responsibly. We believe responsible business

Areas operate inside an Organisation and there role in any business to achieve Goals and Objectives. We possess Cadbury to report with two core functional areas i. e.: Marketing along with Human resource, and objectives connected with them. Introduction In corporate world small organisation performs the many jobs by a couple of people occasionally, however in a large organisation like Cadbury people need to be specialised in many unique individual tasks. Functional areas will be the departments specified