COGNITIVE-BEHAVIORAL THERAPY FOR OCD This page intentionally left blank COGNITIVE-BEHAVIORAL THERAPY FOR OCD DAVID A. CLARK THE GUILFORD PRESS New York London © 2004 The Guilford Press A Division of Guilford Publications, Inc. 72 Spring Street, New York, NY 10012 www.guilford.com All rights reserved Paperback edition 2007 Except as noted, no part of this book may be reproduced, translated, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical
Marketing Implementation Part 1 Section 1 Bonoma: Making Your Marketing Strategy Work Effective implementation is a matter of focusing on key areas of company structure and managers ' skills. Purposes of the article are to explain and help in diagnosing and solving marketing implementation problems, to catalog common problems of translating marketing strategies into management acts, and to recommend tactics for increasing the effectiveness of marketing practices. Problems in marketing
Fundamental Concepts for Theory and Practice 2005/3 Ron Sanchez Ron Sanchez, Professor of Management Copenhagen Business School, Solbjergvej 3 - 3rd floor, DK-2000 Frederiksberg, Denmark, sanchez@cbs.dk Lindén Visiting Professor in Industrial Analysis, Institute of Economic Research, Lund, Sweden Abstract This paper investigates several issues regarding the nature, domain, conceptual foundations, and practical challenges of knowledge management and organizational learning. The paper first
the selection of methods, and demonstration that this research contributes something new” (p. 1). He also noted that for the literature review, “quality means appropriate breadth and depth, rigor and consistency, clarity and brevity, and effective analysis and synthesis” (Hart, 1998, p. 1). J. Shaw (1995) noted that the process of the review should “explain how one piece of research builds on another” (p. 326). Webster and Watson (2002) defined an effective literature review as one that “creates a
Decision to Buy a Business in Urban Entrepreneurship: A Process Perspective and Contextual Influence by Edwin Lee, Theresa Lau and K.F. Chan _______________________________________ This paper examines the decision making process of buying a business in urban entrepreneurship. A conceptual framework is developed to explain the buying behavior with reference to strategic decision making process. The: rational, emotional and dependent decision making process is hypothesized to relate to decision
KOTLER RESUME Marketing Management Philip Kotler – Kevin Lane Keller SUMMARY PART 1 Understanding Marketing Management 4 Defining Marketing for the 21st Century 4 Developing Marketing Strategies and Plans 5 PART 2 Capturing Marketing Insights 13 Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating
Decision Making Hamed Armesh* In this article we have tried to define and make good and comprehensive explanations of decision making process in different situation. because of decision making importance in business we have tried to take a deep look different subjects that are direct and indirectly related to decision making so as we know decision making is the process of selecting a logical choice from among the available options to do that we need to evaluate, analyze and determine which alternative
including from the management. This is what needs to occur on the tactical level of management as well as strategic. Strategy evaluation • Measuring the effectiveness of the organizational strategy, it 's extremely important to conduct a SWOT analysis to figure out the strengths, weaknesses, opportunities and threats (both internal and external) of the entity in question. This may require to take certain precautionary measures or even to change the entire strategy. In corporate strategy, Johnson
Convergence Analysis.] 8 Consumers’ Extent of Evaluation in Brand Choice. B.P.S. Murthi and Kannan Srinivasan, Journal of Business, 72 (April 1999), pp. 229–56. [Literature review, Model proposal and estimation, Scanner data, Impacts, Price, Display feature, Purchase occasions, Weekday, Store loyalty, Household income, Education, Frequency of purchases, Time availability, Deal-proneness, Statistical analysis, Managerial implications.] 9 Consumer Behavioral Loyalty: A Segmentation Model and Analysis. Chi
Chapter 2: Literature Review In this chapter we will try to deepen our understanding of the research problem at hand. Hence we will review the following constructs: offensive advertising, advertising in Egypt, consumers of an Arab world Muslim majority country such as Egypt, religiosity for Muslims and purchase intentions in order to further our understanding of the connection between advertising as a marketing tools, Muslims and consumer behaviour. 2.1 The nature of offensive advertising In an