Hotel chains

telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically

strategy report was to analyze the internal and external environment of Ibis hotel and made recommendations to improve its generic strategy based on business-level and corporate-level strategy. According to analyzing the Ibis hotel’s internal environment, both tangible and intangible resources of the hotel were better than other economic hotels, because the facilities and equipment were in good conditions. Meanwhile, the Ibis hotel won many awards which not only benefited from the reputation of Accor but

finding ways to connect and fully utilize their assets. Hotels are being rivaled by Airbnb, a website that connects individuals looking to rent out a space in their homes or apartment with individuals or groups who would like to stay there. Airbnb, as well as other similar websites and programs, have been creating a disturbance in the hotel market. The main group that has been affected by the introduction of Airbnb is lower-end hotels and hotels that do not cater to business travelers. Since Airbnb

Good Hotel Analysis What is the stand out economic characteristics of the macro environment of the US hotel lodging industry? There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn

MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 2.0.2 Case Forte Hotel Design By Gary L. Lilien and Arvind Rangaswamy 1. Before beginning any case, you should familiarize yourself with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are

Contents 1. About Hotel du Vin 2. History of Hotel du Vin 3. What Hotel du Vin has to offer? 4. How can Hotel du Vin improve?   About Hotel du Vin Hotel du Vin is a luxury boutique (otherwise known as a full service) hotel chain that has sixteen hotels throughout the United Kingdom. Hotel du Vin’s current sixteen hotels are all seen in university locations, cathedral towns and cities. (Hotel du Vin, n.d.) You will be able to find a Hotel du Vin in the following locations: • Birmingham • Cheltenham

As to the priorities, in my opinion, I would say the rebranding of the hotels should be placed at top priority. This is because rebranding is a marketing activities that will be use in attracting and maintaining their customers; they want their products to be in the mind of the customers always (creating a niche) for the products

Performance Management Framework By hotels becoming an important component of tourism product and tourism being the most vibrant tertiary sectors and has a strong hold on the economy. The performance management framework will depend mostly on the services Bollman Hotel chain attempts to provide to tourist without venturing off the hotel premises offering food, alcoholic beverages, sports, lodging, entertainment, and shopping. Each area will require a manager to define, facilitate, and encourage

INTRODUCTION The global hotel industry is currently thriving with business, encouraging new players to enter the market and compete for profits. To be successful, firms must look to expand into new markets to gain a greater share of wallet by leveraging core competencies to increase competitiveness. In 2007, it was evident that the global hotel industry had become highly concentrated in that “about 15 percent of the world’s hotel rooms [were] concentrated in the hands of 20 brands” (Papiryan)

Marketing Management A Resit Introduction This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced