ice fili essay

Case Analysis #1 Questions Case: Ice-Fili Introduction Ice-Fili is the top ice cream producer in Russia. Currently, the company is experiencing tough competition with Nestle, Baskin-Robbins and regional ice cream producers. Its loss in market share due to their poor quality decisions-making after Russia became an open marketing in 1992. Nestle took great advantage of Ice-Fili’s low reaction adjustment and is taking over their market. 1. Which segments of the general external environment, if any

- While analyzing the Ice-Fili case study, I determined that all six parts of the general external environment are applicable. With the economic crisis and the dissolution of the Soviet Union an open market economy emerged. An open-market system meant that the government had little to do with the regulation of the market which created issues because companies just like Ice-Fili could not patent or trademark some of their best-selling ice cream creations. Companies took advantage of this and put their

Although Ice-Fili is a large scale domestic ice cream producer it must compete with other large and small firms in the overall ice cream industry. To breakdown this dynamic I will begin my report with an analysis of the overall ice cream industry in Russia, and will then move on to an analysis on Ice-Fili’s competitive advantages, and strategy. Lastly after analyzing these two areas I will provide my recommendations for Ice-Fili over the next three to five years. External Environment Analysis (Five

After analyzing Ice Fili and its respective ice cream industry, we are able to assess Porter’s five forces. Determining the threat level on a low to high scale is beneficial in our analysis of whether or not this industry is attractive to use as a future stakeholder. To begin, the threat of new entrants on an industry will help determine if that industry is easy to enter or difficult under certain criteria. Such criteria includes, switching costs, customer loyalty, and product differentiation

Christian Vögtlin A Strategic Case Analysis of Ice-Fili Seminar paper Document Nr. V68229 http://www.grin.com/ ISBN 978-3-638-60696-7 9 783638 606967 Universität Konstanz Course: Strategic Management: Concepts and Cases “Ice-Fili” A Strategic Case Analysis Written by: Christian Vögtlin Table of Contents 1. 2. 2.1 2.2 2.4 3. 3.1 3.2 3.3 4. 5. 6. 7. 8. Introduction ..............................................................................................................- 1 External Analysis

analysis of Ice-Fili, and the paper reveals that Ice-Fili is one of the important ice cream producers in Russia. However, the entrant of foreign ice cream producers such as Nestle has made Ice-Fili to face stiff competitions within the industry. Porter five analysis reveals that Ice-Fili has not been able to compete effectively with foreign companies because the company still relies on imported equipment and technology and traditional method of production, which lead to high cost of production. Ice-Fili

Ashley Springer Ice-Fili case analysis November 22, 2012 Through tough times in the Russian ice cream market; one company has one company has pulled their weight and maintained their position on top. Established in 1937; Ice-Fili has survived the change in government, financial hard times, and the ever growing competition from international companies. However, given these events their market share, which was once dominated by Ice-Fili, has been significantly reduced. In fact the Harvard Business

Strategic Analysis of Ice-Fili Executive Summary We at Temple Consulting have completed an analysis of Ice-Fili’s current corporate standing using data collected over the past several years. Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost

1. Which segments of the general external environment, if any, are relevant to the Russian ice-cream industry? Why While assessing the general outside environment, I discovered every one of the six of the fragments to be applicable in the Ice-Fili case. The crumple of the previous Soviet Union greatly affected the ice-cream industry as the economy moved towards an open-market system. After the fall, Russia depended on exporting to fulfill customer's needs and acquiring goods from local producers

ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in 2002? The main data about the attractiveness of this market are: - The consumption is about 6 times lower than in France, Canada, US because of a different mode of consumption. Indeed, Russians consider Ice Cream as an “on the go” snack and not as a dessert they can have at home. - producing in Russia implies a certain adaptability of recipes since traditional Russian ice creams contain less fat and are made with natural ingredients