International Typographic Style

The focus of this essay is to explain why the International Typographic Style or “Swiss” style was so important to the mid twentieth century and how it got started. Firstly, it is an art movement that internationally began in the 1950’s, but the origins can be traced back at least thirty years. It can be thought of as a combination of elements from other movements such as Constructivism, De Stijl and the Bauhaus. According to Richard Hollis’ book Swiss Graphic Design, there are “at least three factors

Art Nouveau movement and the International Typographic Style both reflect their social environments at the time. Henri de Toulouse-Lautrec’s La Goulue au Moulin Rouge and Alphonse Mucha’s Monaco Monte Carlo demonstrate the techniques and qualities of the Art Nouveau era, while Josef Müller-Brockmann’s Der Film and Neue Grafik / New Graphic Design / Graphisme actuel, no. 2 by Carlo L. Vivarelli demonstrate the techniques and qualities of the International Typographic Style. La Goulue au Moulin Rouge

In 1970 began the spread of Swiss typography. The postmodern generations began looking for a new design solution by using the new technical means that were becoming available. Two of these great designers were Wolfgang Weingart and Hans-Rudolf Lutz. These men are vastly different but their designs have many similarities. They were both trained typesetters and experienced creative limits and wanted to seek more training. They both attended the school of Schule Für Gesteltung Basel, where they both

minimalism (Linder, 2004); buildings were functional and economical rather than comfortable and beautifully decorated. The post-modernism architecture, however, is called a “neo-eclectic, significantly assuming the role of a regeneration of period styles for designing houses, and a never-ending variety of forms and characteristics, asymmetrical designs for commercial buildings” (Fullerton Heritage, 2008). An example of these two polar opposites, “Less is more” made by Mies van der Rohe in 1928 (Blake

In actuality, as revealed through viewpoint of the character Austerlitz, the 19th century encapsulated “the architectural style of the capitalist era…the compulsive sense of order and the tendency towards monumentalism evident in law courts and penal institutions, railway stations and stock exchanges, opera houses and lunatic asylums, and the dwelling build to rectangular grid

Art Deco architecture style was started before the International Style was found. Art deco architecture mostly using materials such as stucco, concrete and smooth surface stone. Glass blocks with steel and aluminum frame already found before the

Andrea Zittel was born in in 1965 in California, United States. Rachel Whiteread was born in 1963 in Essex, United Kingdom. Whiteread deals largely with public art and the exploration of the negative space in architectural compositions. Rather than making casts of what is there, Whiteread makes casts of what is not there. In other words, Whiteread makes something new and tangible from the nothingness of something else. Her technique involves making resin castings of the spaces in-between, under

Generally, I revere everything in life, it illustrates a clear explanation of whom I want to become in the future. The grade 10 students were introduced to the myp personal project and with this in mind, I had many vital ideas executed but confused to choose a product that contributes to my interests. I love learning and discovering new things. After many cups of coffee, I obtained an idea or goal to create a three-dimensional foam architectural model of my dream house. My family built our own

Dream House Architectural Model Foam Custom Built Model Criteria A : Investigating Generally, I revere everything in life, it illustrates a clear explanation of whom I want to become in the future. The grade 10 students were introduced to the MYP personal project and with this in mind, I had many vital ideas executed, but confused to choose a product that contributes to my interests. I love learning and discovering

in Villa Mairea while the shape of the whole building of Baker House is obviously showing the curving snake form. Nonetheless，some of the design ideas in Villa Mairea are different from Baker House. For examples, the transformation of the design style, from traditional to modern due to the request by the owner of Villa Mairea, the open concept into the plan and also the transformation of materials which is the change of the floor furnishing to make the villa more interesting. For Baker House, open