Jungle gym

SWOT and Strategy Evaluation: Fitness Centers Industry Amberly Locke PHL/320 September 14, 2015 Carolyn Harrison It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that

I. INTRODUCTION Pure Gym is a budgeted gym operator that currently emerges nationally. With the presence of unique five characteristics including affordability, simplicity, inconspicuous consumption and sporadic attendance and consumer sentiment toward traditional clubs, Pure Gym has created a new and exciting consumer proposition, effectively. Regarding company’s insight, this research’s primary purpose is to illustrate business historical background and how this low-cost brand develops through

INTRODUCTION The area of Shred415 that I research was the competitors of the fitness industry. From big gyms with basketball courts, pools, and juice bars such as Lifetime Fitness to videos you can watch and work out to at home like P90X, there are thousands of different places to turn to improve your fitness and health. However, Shred415 takes a new approach at fitness with small classes of about 30 people that work out in intervals of either 5, 10, or 15 minutes. During these intervals, people

Two months ago, the pilot project for the 15 employees from the Operation Department was requested to the Director of Human Resources. The project immediately got approved by the Human Resources department with a budget of $4,000, and also I am happy to report that this project is completed on time, but with slight budget changes. Need for Fitness Program for the Employees Being unhealthy has its problems which affects a person both socially and financially. Unhealthy activities can terribly affects

live a healthy lifestyle and as that is their mission at YMCA it will be interesting to see what I will learn when I volunteer. Before the experience I thought I would volunteer by fundraising for a cause they support or help provide services in the gym. I also thought I might work with customers in the front desk. I was hoping to work with the children in the sports teams to help coach and teach them more about the sport. I stated to the YMCA manager that I need to volunteer because it is an assignment

area of the community. Also the strong management team and numerous amenities. Weaknesses Turnover rate of customers. Opportunities Most advanced fitness equipment, and amenities. New software systems. In need for more advertisements outside of the gym. High number of business in the area, supermarkets, and stores in the area. Threats Competition with other fitness clubs (Anytime Fitness). Economic slowdown. Higher revenue generating companies in the fitness industry. Fewer fitness clubs than competitors

fitness services do you use or used? • Stream Survey question 5: How would you like these services sold? • Individual Survey question 6: How often do you go to the gym? • 4-5 times per week Survey question 7: What is the activity that you are interested in? • Zumba dance Survey question 8: Do you have promotion is you prefer to join the gym? • Yes Survey question 9: Which activities below do you participate in? • Free weights Survey question 10: Do you like this place? • Of

On the outside how a gym is run is actually very simple there are people that run all of the paperwork, some do keep by order by handling the weights, and the rest clean the facility. There’s usually a physical trainer that would run special programs like how in L.A fitness there is dance class in one corner of the room. But before one can even begin to speak about a running gym there is a lot of red tape that the big wigs need to figure out. In America you have many freedoms and you choose how

social and look their best, a gym is the best option. Not just a normal gym, but a gym that offers personal training from numerous personal trainers that are available at all hours. This type of gym should also offer additional options such as, group classes, personalized prepared meals from a nutrition specialist, and an on-site protein shake cafe. It will allow clients to be active and socialize in the same location where they are improving their nutrition. Right now, gyms and nutritional cafes are

OVERVIEW Obesity is a serious problem in America where, as of 2004, two out of every three adults were classified as obese (Wells, 2006). In response to this alarming fact, the US Surgeon General’s office has voiced its concern about the effects of obesity. With such a highly publicized campaign against obesity, Americans have become increasingly-health conscious, driving growth in a variety of industries including the health club industry. During the ten year period from 1995 and including