Mattel

and Mattel Games (Mattel, 2014). Barbie is still among their top rated brands, which now followed by their Monster High doll collection (Mattel, 2014). For the last six years, Mattel has been named one of FORTUNE Magazines “100 Best Companies to Work For” (Mattel, 2014). Additionally, Mattel was named one of Corporate Responsibility Magazine ‘s “100 Best Corporate Citizens” and a 2013 “World’s Most Ethical Companies” by ethisphere.com (Mattel, 2014). There are 30,000 people employed by Mattel, and

Based in California, Mattel, Inc. designed, manufactured, and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls, Hot Wheels die- cast vehicles, Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson, 2010). Summer of 2007, Mattel, a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing

Mattel fueled female-empowerment; however, they have taken a sharp unforeseen turn towards a movement that promotes body acceptance. Three new bodies, petite, tall and curvy, from Mattel will take shelves beginning January 28th 2018. They will be sold alongside the original busty, thin-waisted form on Barbie.com, still all under the name Barbie. The spotlight however is shined upon the curvy one; thick thighs, a protruding stomach and a behind that seems to be talking the most. The startling change

In 2000, Carter Bryant presented his idea for a line of hip dolls to his employer Mattel, whom was not interested in the doll. Then he presented the same idea to MGA Entertainment, whom offered a partnership and created the brand Bratz and marked the line bases on his concepts. The drawing was the basis idea for the first generation of Bratz dolls names, Cloe, Yasmin, Sasha and Jade. After the success of Bratz, Mattel sued in 2004 his formed employee Carlos Bryant alleging copyright and trade secrets

In July 2007, Mattel discovered that a substantial amount of their toys were contaminated with toxic lead paint after shipping out millions of toys to supply the upcoming holiday season. A crisis is defined as “the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization’s performance and generate negative outcomes” (Coombs, 2012). Under this standard, Mattel were facing a crisis by violating their stakeholder’s expectation

This front cover caused a big uproar for not only Sports Illustrated, but Mattel as well (Grinberg). The issue of the magazine caused an online debate on social media sites like Twitter (Elliot & Grienberg). Many people talked poorly about Barbie and about the magazine, while other people supported it or counter argued; however, the company did not mean anything negative with the campaign (Elliot & Grinberg). People that counter argued also stated they had never felt bad after playing with Barbie

Mattel had an intention of fueling female-empowerment with its introduction of Barbie in 1959; however, the brand has faced much backlash through the years for its unrealistic body style.[Abrams] After many years of criticism Mattel has taken a sharp unforeseen turn towards a movement that will promote body acceptance. Three new bodies, petite, tall and curvy, made by Mattel will take to the shelves beginning January 28th 2018. They will be sold alongside the original busty, thin-waisted form on

not too harsh or critical” (Merriam Webster Dictionary, n.d.). With this simple definition, Mattel founded Global Manufacturing Principles (GMP), whose intent was to identify and fix issues within their companies like wages an hours, child labor, forced labor, discrimination, freedom of association, legal and ethical business practices, product safety and product quality, just to name a few ( XX). Mattel set the standards of becoming a socially responsible corporation by putting into place GMP that

Executive Summary Barbie has become one of the best selling toy brands in the world helping Mattel become one of the largest toy makers. Mattel has had much success with it popular Barbie dolls for over fifty years. However it seems every product has a life cycle and in recent years Barbie has begun to decline in popularity due to recent technological trends and stiff competition. Today young girls have become more interested in mp3 players and ipods rather than playing with dolls. At home and

2016). In order to determine if an action is morally right or wrong, a utility test may be performed. The utility test will aid in examining courses of action that produce the greatest amount of good for all affected in a situation (Hamilton, 2012). Mattel Inc. is known as being the “world’s largest toy company” (Sethi et al., 2011). The article by S. Prakash Sethi and colleagues (2011) suggests that the multinational corporation has been faced with numerous complaints of unethical conduct towards employees