nike world shoe project essay

World Resources Institute Sustainable Enterprise Program A program of the World Resources Institute Expanding the Playing Field: Nike’s World Shoe Project Teaching Note For more than a decade, WRI's Sustainable Enterprise Program (SEP) has harnessed the power of business to create profitable solutions to environment and development challenges. BELL, a project of SEP, is focused on working with managers and academics to make companies more competitive by approaching social and environmental challenges

CASE STUDY - EXPANDING THE PLAYING FIELD: NIKE.S WORLD SHOE PROJECT “To bring inspiration and innovation to every athlete in the world” ………..Company Mission Statement “We want to be able to shoe and clothe young athletes of the world regardless of where they live. To do it for really difficult socioeconomic situations is both challenging and rewarding” …………...Tom Hartge, Footwear Director for Emerging Markets The words “Just make me the shoe!” echoed down the boardroom table to Tom Hartge

Tinker Hatfield was born on April 30, 1952 in Hillsboro, Oregon. Hatfield is an American designer of numerous Nike athletic shoe designs, including Air Jordan 3 through the Air Jordan 30 the twentieth anniversary Air Jordan XX, the Air Jordan XXIII, the 2010 (XXV), the 2015 Air Jordan XX9 (XXIX) and other athletic shoes. Tinker Hatfield is the Vice President for design and special projects. For his many innovative designs and numerous creations over more than three decades, Hatfield is considered

seen it heard about and even wore nike before but no not everyone knows the history and origin of nike. According to greek mythology Nike is the winged goddess of victory. The goddess sat at the side of Zeus, King of Olympus at Pantheon. When the Greeks would go to war they would say which is a synonym for Honored Conquest. one of the biggest sports brands of today worlds Nike started off small and from the inside of Phillip H Knights car. owner The birth of nike came two problems of two people

Nike NIKE (NI-KEY) is a winged goddess of victory according to Greek mythology. She is said to sit at the side of Zeus. The twentieth century Nike footwear lifts athletes to new achievements. The ‘swoosh’ resembles the winged goddess who was an inspiration to warriors since the beginning of time. Phil knight had two influential people that inspired him to create Nike. When Phil was at the University of Oregon in 1959, he ran track for Bill Bowerman. Bill had a quest for lighter, durable racing

Background information: Iconography Explanation Nike Heritage NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. He sat next to Zeus, king of the Olympian pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided first battle in history. A Greek saying: "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world 's greatest athletes to new levels of mastery

seen it heard about and even wore nike before but no not everyone knows the history and origin of nike. According to greek mythology Nike is the winged goddess of victory. The goddess sat at the side of Zeus, King of Olympus at Pantheon. When the Greeks would go to war they would say which is a synonym for Honored Conquest. one of the biggest sports brands of today worlds Nike started off small and from the inside of Phillip H Knights car. owner The birth of nike came two problems of two people

Nike Inc. has been the powerhouse of the sporting goods and apparel industry for years. Headquartering its powerful brand from Beaverton, Oregon, the company was founded on September 8, 1969 by Phil Knight, with a mission that emphasizes “design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services.” The rapid growth of the brand has led to heightened sales and endorsements in the United States, as well as incredible market performance in Europe and

say Nike, most people would think of the shoe Nike, but did you know that Nike is a Goddess? Yes Nike is a goddess! She is the goddess of speed, strength, and victory. Many Greeks prayed to Nike for strength and victory. They also prayed for them not to die and for superhuman powers. Today there are so many things like the shoe brand that you didn't know had something to do with Nike, the goddess of victory. Did you know that Zeus, basically the king of the gods said that he would protect Nike forever

ENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. | ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. | COMPARISION OF MARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. This project has