Olympic Rent A Car Customer Loyalty Essay

From : Elena Vignerte To : Russel Lacey MBA – MARKETING Nov. 11 – 2014 CASE MEMO Olympic Rent-A-Car US : Customer Loyalty Battles CASE SUMMARY : Olympic-rent-a-car is one of the US car renting company leader. The company was founded in 1976 by John Uelses, with a franchising model. The initial strategy of the company was to price lower than the main competitors. With a promotion, advertizing and franchizing strategy, the company reached to catch 7% of the market shares in 2012. By starting operating

CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) , Andy Kim(Manager CRP),Seth Bergman(Senior Financial Analyst),Eva Chan(Southwest regional Manager Sales), Marvin Fleming(OM), Sriny Vajarain,Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This

needs of customers, such as Hatchback, Convertible, Clubman and Countryman. Moreover, there is the good reputation of MINI brand for offering the premium quality products. There also have the ability to create more products to compete with their competitors. For example, the product portfolio has grown from the MINI One and MINI cooper to include the Cooper S, Cooper D, MINI Convertible, MINI Clubman and Countryman. More and more new products will be created in the future to satisfy the customer and market

BRANDTHINK MALAYSIA INTRODUCTION The Malaysian advertising landscape is gradually shifting its traditional media forms to the emergent new media advertising but still at a nascent stage. The latter shows much room for growth, as the industry fuels to content digitisation on web applications. This has shown when RM14.9 million worth of advertisements was spent on the Internet medium in the first half of 2008. Propelling further to this, the TV medium is creating new media technologies to include

© Paul Hoang and IBID Press   1 Business & Management – Answer Book Important message from the author Dear Colleagues, Thank you for purchasing my textbook and for the encouraging words that many of you have passed on from around the world. In the final installment, I have put together answers/solutions to all 217 case studies. I hope you will find these solutions as a useful starting point. As with all B&M mark schemes, the solutions in this Answer Book should be used with caution

Strategic Analysis Project Airheads Trampoline Arena 26th July 2012 Table of contents Executive Summary 7 EXTERNAL ANALYSIS Introduction 9 Family Entertainment Center Industry 9 Market Size 9 Sales Growth 10 Stages of Industry Life Cycle 11 Trend 12 Key Competitors 12 Pest Analysis 13 Exhibit 1: Factors of the PEST Analysis 14 Political and Legal Factors 14 Economic Factors 16

Executive Summary Employees are the most important factor in the success and failure of any organization. In service industry, employees are in direct contact with the customer, hence they should be motivated. Firstly, this paper focuses on importance of employee motivation on Staff retention, by studying the concepts of staff retention, employee turnover and employee motivation. Further discussing about the major motivational theories, followed by the factors which help to increase motivation and

* MCDONALD’S, THE SIMPLE JOY OF BURGERS. TABLE OF CONTENTS MCDONALD’S, THE SIMPLE JOY OF BURGERS. 1 1 ABSTRACT 3 2 COMPANY INTRODUCTION 4 3 FAST FOOD INDUSTRY ANALYSIS 5 3.1 Franchising Industry Analysis 6 3.2 The Industry Future Perspective 7 3.3 Industry PESTEL Framework Analysis 9 3.3.1 Political Aspects 9 3.3.2 Economic Aspects 9 3.3.3 Social Aspects 9 3.3.4 Technological Aspects 10 3.3.5 Environmental Aspects 11 3.3.6 Legal Aspects 11 4 Mcdonald’s Company

scholarships offered for the vast beneficial of the community so when the rumor started, every employee suffered the upcoming turmoil with hard-work, dedications that exceeded expectations, continuous loyalty and grace. Over 500 jobs were hanging in the balance and the epidemic vast increase in mortgage rates, rents, energy crisis and economical markets and growth that washed over the state of Washington, it simply was not easy. Finding a solution was not as simple as one thought but somehow, the company

and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationship management Marketing of services Rural marketing Types of marketing research Process of marketing