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Airheads Business Analysis Essay

Decent Essays

Strategic Analysis Project
Airheads Trampoline Arena

26th July 2012

Table of contents

Executive Summary 7

EXTERNAL ANALYSIS
Introduction 9
Family Entertainment Center Industry 9
Market Size 9
Sales Growth 10
Stages of Industry Life Cycle 11
Trend 12
Key Competitors 12
Pest Analysis 13
Exhibit 1: Factors of the PEST Analysis 14
Political and Legal Factors 14
Economic Factors 16
Socio-Cultural Factors 20
Technological Factors 21
PEST Analysis Conclusion 22
Porter’s Five Forces 24
Threat of New Entrants 24
Exhibit 2: Barriers to Entry Checklist 24
New Entrants Conclusion …show more content…

This firm falls within the family entertainment center (FEC) industry and opened its first location in 2010. Currently, the business has three open locations: Tampa, St. Petersburg, and Orlando. It offers services specifically for trampoline usage but also diversifies by providing an arcade and a café. During 2011 the company’s revenue was higher than expected,

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