Psychological attitude

Many people are in the debate whether companies use persuasion or manipulation in their advertisements to get people to buy a certain product. In the Innocent ones advertisement the “Stop the Abuse” organization shows a picture of a sad, abused little boy. The advertisement only shows half of his face, but the color in his face has been lightened so it has a gray tint. To the right, where the other half of his face should be, there is a stop sign. The stop sign is bright red, and below the stop sign

Aristotle came up with a useful set of principals used in persuading. Those principals, ethos, pathos, and logos are most commonly seen in the media. When being used in the media two of Aristotle’s principals become more useful, while one falls behind. Ethos, being the one that falls behind by not appealing to a wide variety of the public. While, in the media, pathos, the emotional appeal, and logos, the logical appeal, are the most effective. One of the more effective is the pathos appeal. When

1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect, cognition and conation.  It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference

The Elaboration Likelihood Model has been hailed by some as “unquestionably the most influential recent theoretical development in persuasion research” (O’Keefe, 2002). Even if this is the case, it is by no means a perfect theory. One of the most commonly cited criticisms of the elaboration likelihood model is the vacuous nature of the “argument strength” component. Although this criticism is useful for pointing out an area of the model that can be fine-tuned, any perceived shortcomings due to

For our communications course entitled Persuasion 333, I will be discussing a piece of media and three various topics that we have engaged in so far during the semester, that can be found within the media itself. For my media, I choose the movie The Pursuit of Happiness, which was released in 2006. Life is a constant battle for single parent Chris Gardner (Will Smith). Evicted from their apartment, he and his young son (Jaden Christopher Syre Smith) find themselves homeless with no place to go and

On October 17, 2017 Nike released their newest commercial “Nike: Want It All”. This commercial contains a similar to the meaning of their original trademark, Just Do It, by using the words “Want It All” to summarize the motivation and mentality is takes to make it against all odds. In this commercial viewers are introduced to a young boy named Dante. Very quickly Dante’s dreams of being a professional basketball player are revealed to the viewers. Over the course of “Nike: Want It All” viewers are

made up of genuine and apparent memories although Genuine memory is the same as apparent memory provided that the person with the apparent memory really experienced the event. It is viewed as being something that is purely made up of mental and psychological factors. An example that can be used is that of a rope; a rope is composed of twisted fibres, but no fibre needs to run the whole length of the rope. (1) In this example the rope itself represents the person whilst the fibres are seen to be the

Concept paper #2 Persuasion Description/Definition of Concept Persuasion, by definition, is the process by which a message induces change in beliefs, attitudes, or behaviors (Myers, 2010). There are two different paths that leads to influence. These two paths, or routes, are called the Central Route and the Peripheral Route. Although these two paths enable information to be processed differently, there are four elements that determine whether the information will be influential or not. These four

Persuasion consists of artistic and inartistic proof. This theory comes from the great Greek philosopher Aristotle. Artistic proof is controlled by the persuader who can control the choice of evidence, the organization of the persuasion, style of delivery, and language choices. Aristotle believed that there were three main types of artistic proof, ethos, pathos, and logos. Ethos is persuasion depending on a source’s credibility. Pathos uses the emotions to appeal to people. Lastly, logos uses the

A veteran comes back from the war in Vietnam. Some people acknowledge him for his services and some people dishonor him for what he did in the war. For example, someone sees a veteran with PTSD and tells him he is overreacting from what he’d seen. In fact, they do not know what the man has gone through and why he is acting the way he is. In this essay, many people treat veterans with disrespect consequently as if he or she did something wrong. Returning veterans or people are being treated with either