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    meaning indicates that it is the added value that has been brought with product or service; reflecting the consumers’ response: satisfaction, expectations, etc. 1) Evaluate American Express in terms of ‘brand equity’ What are the benefits, strengths and weaknesses associated with the company? American Express is an American financial-service, which has been known as the paramount of brands among high-end customers. They have continued to build its brand in a steady and consistent manner which

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    The Pony Express The Pony Express was an important event in history for three extremely good reasons. For one it helped the farther states to keep in contact with the West, news of what was happening and or important documents were being sent to different states to keep them update, and it helped for new and better ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all the states in contact with all the others is because families moved or some

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    Federal Express (FedEx), founded in 1971, handles countless packaging requests. In order for them to remain competitive they customize their website FedEx.com to field questions received by customers on a daily basis. FedEx has reduced costs by almost $2.00 per incoming call by using the website. Customers are able to speak with a Customer Representative if questions cannot easily get answered on the website. Using the FedEx website instead of the call center FedEx has saved an estimated 1.34 billion

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    The Pony Express

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    In 1860, a mail carrying service called Central Overland California and Pike 's Peak Express Company, more notoriously known as The Pony Express, was established by three business partners. It was a relay race on horses from station to station, carrying mail bags as they went. Being a dangerous job, it required the bravest and most experienced young riders they could find. The founding of The Pony Express was a useful resource in delivering mail regardless of the struggles the riders faced, such

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    Running Head: How The Federal Express Corporation Maintains its Successful Reign 1 How the Federal Express Corporation Maintains Its Successful Reign Patten University 07/17/2015 How The Federal Express Corporation Maintains its Successful Reign 2 It was in 1965 that Fredrick W. Smith, an undergraduate at Yale University conceived the idea of a system that would transport time sensitive shipments at a faster rate. At the time most deliveries were distributed by passenger occupied itineraries that

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    COMPANY OVERVIEW FedEx Corporation (FedEx) is a transportation service that offers overnight mailing services, freight services, logistics solutions, and business services. The company is one of the largest express transportation companies, delivering small packages nationwide and worldwide. It mostly operates in the US. FedEx has its main headquarters in Memphis, Tennessee and has currently employed approximately 300,000 employees in FY2014. The company-recorded revenues of $45,567 million

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    A personal information manager, also referred to by the acronym (PIM) is briefly described as any program or software used to manage a user’s personal information (Heater, 2006). There are numerous amount of PIM software available through virtual application stores, and on the internet. Some PIM programs are: Kontact, Evolution, and Lotus notes etc. (Overa, 2009). The PIM can be compared to a journal or a diary, because it knows all of your furtive information (Heater, 2006). It also has knowledge

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    Ups: Case Analysis

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    Current Situation The overall performance of United Parcel Service (UPS) during the past year was good. The company 's ROI for the last five year is 14.27 while the industry average is only 12.70. UPS is the market share leader in the express delivery market with a 53% share of the market, and 50% in the ground shipping industry (Lazich, 2007). Based on its Net Profit Margin, Return on Assets, and Earnings per Share the company 's profitability is strong. Overall, UPS performed well in 2006

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    businesses worldwide with a broad portfolio of transportation, business services and e-commerce. FedEx was founded in August, 1971. It started to operate on 17 April, 1973 with the launch of 14 small aircrafts from Memphis International Airport. Federal Express officially adopted "FedEx" as its primary brand in 1994. In the late 1980s, FedEx expanded internationally. In 1988, they bought 3 Japanese freight carriers and Italy's SAMIMA. While in 1989, they bought Tiger International. That year it doubled their

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    Leadership is a form of leading individuals towards a specific goal/objective and with that comes many different theories/styles about leadership. There isn’t one perfect way to lead and Jeff Bezos, Ken Chenault and Jack Welch show that different types of leadership styles could lead to success. They have had great success throughout their careers as CEO; they were able to find what worked and led their companies to great success. While there isn’t one specific way to lead to success there are

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