In this field study, data on the independent variables and dependent variables were collected from consumers above 21 years old in several shopping malls through short questionnaires drafted specifically for this analysis. Population and sample The population for this study comprised of consumers who had experience any form of service in the shopping mall. A systematic sampling procedure was first used to scale down the size of the study to 100 and thereafter remove erroneous data. Then, through
Debonairs Pizza Franchise will be opening on the 1st of March 2015 in the Norwood Shopping centre. Debonairs is a leading Pizza restaurant in Africa. It offers cliental a wide range of special and unique pizza recipes that can be found nowhere else. Debonairs strives to continuously improve our services and welcome new customers into our new Debonairs family. Debonairs has a wide range of meaty, chicken or vegetarian pizzas, and their speciality pizzas including a triple-decked pizza or a double
brands greeting you from its window; clearly stating that it offers expensive designers targeting big money for each product. All of these factors also play an important role in helping a customer/passerby realize that this is not an ordinary shopping mall where one can’t step in as a bargain-hunger. Even the restaurants and theater are designed very lavishly (Gibson 2015).A consumers uses the window displays to their advantage in order to gain knowledge about the brands that a store has to offer
ultramodern architecture, luxury shopping, and an energetic nightlife scene. Dubai continues to amaze the world with its new endeavors, from the world’s tallest skyscraper, to a manmade spectacular island. Dubai has positioned itself as a city with the most futuristic vision, being home to the world’s biggest mall – Dubai Mall. Dubai mall is the most visited shopping center globally, and a renowned entertainment destination. It is considered as the largest shopping mall based on its total area and the
Sociological Observations at the Hanover Mall The North Hanover Mall is an average shopping center with various stores and small attractions. Typically, the mall is not over-crowded; however, during the evenings and weekends it is well-traveled. There are the average chain stores such as JCPenny’s, Dick’s Sporting Goods, Hallmark, and Bath and Body Works. Likewise, there are some smaller, lesser known stores, for example, a few nail and hair salons, cafes, a pizza shop, and a sports apparel store
past few decades, this paper is focused on revitalization strategies, recognizing the process of decline, while identifying key strategies used in downtown revitalization efforts over the past fifty years (Faulk 2006). Downtowns, unlike suburban shopping malls or office complexes, evolved slowly over time, responding to changing technologies, social and economic patterns. A city’s identity relies heavily on the image of its downtown, so inevitably cities of all sizes commit themselves to achieving successful
Catchment can be defined as the area /zone of the city from which the customers come into for shopping from a particular store. Catchment analysis pre launch would ideally decide the product mix and formats of the stores. Catchment analysis done after a time gap of launch would also give a correct picture of whats happening and where to concentrate market energies to get more walk ins. The catchment area for a retail outlet is the geographic area from which a customer is prepared to travel
The LAB shopping center in Costa Mesa, California proudly calls itself the “anti-mall,” a place where traditional conceptions of retail do not apply and consumerism is cool once again. Except that this is not the case. Though they would have you believe you’re a hint hipper and more culturally conscious than the average person for shopping their stores, like all shopping malls, the anti-mall’s chief agenda is to garner reliable vendors, pull a crowd, exploit wallets, and cash in. The LAB, like all
B. Retail Strategy Who is their Target Market? Burlington’s target market is mostly the middle age people, people who love fashion and are into the trend but also not too crazy fashion. Those who work and do shopping more often. Average class Americans who would prefer the quality and lower price. Burlington have good quality but also their price is low depending on the product. So more consumers who shop at Burlington look for lower price and also not bad quality. Define their customer according