Catchment can be defined as the area /zone of the city from which the customers come into for shopping from a particular store. Catchment analysis pre launch would ideally decide the product mix and formats of the stores. Catchment analysis done after a time gap of launch would also give a correct picture of whats happening and where to concentrate market energies to get more walk ins. The catchment area for a retail outlet is the geographic area from which a customer is prepared to travel to reach that outlet. Because a retailer is fixed to a specific location they rely upon encouraging customers to travel a set distance to purchase their product. Depending upon the types of products being sold determines if the retailer is …show more content…
• The level of penetration within specific sectors of the catchment area 1. What are the purposes of catchment area analysis? The purpose of this analysis is to assess the degree of success, or not, which a venue has had in penetrating the attendance or visitor potential of its catchment area as a whole and of each postal sector within it. The essential purposes of catchment area analysis are to help • guide a venue in the selection of particular postal sectors on which to focus special marketing activity • evaluate, subsequently, the impact made by this special marketing activity • guide a touring company in setting attendance targets and deciding the levels of marketing input required for the various venues which they visit The analysis can be of particular value in identifying sectors where actual sales or visitor penetration is low but where potential is shown to be high. An assessment should then be made of the factors that might be causing this. These factors might be: • drive-time distance from the venue • poor access by public transport, times of last buses or trains back from the venue) • a low level of travel into the city /town for shopping, work or leisure- another city/town being preferred • relatively low car ownership • competition • the characteristics of the population for example age,
Reasons for this specific site are because of excellent road links for distribution and particularly customers, a good public transport system and land available for sale suitable for new store.
It works on the theory of minimum differentiation by clustering similar shops to increase likelihood of success. According to figure 1, Bluewater is a super regional shopping centre. It exceeds 800,000 sq ft of retailing space needed to qualify for status by a staggering 950,000 sq ft (it has a total of 1,750,000 sq ft of retail space) and includes 3 anchor stores; John Lewis, Marks and Spencers and House of Fraser.
• Explain demographics, Geographic’s, psychographics and why companies use these methods to segment the market effectively
one center around which activities revolve ? for example, a port, a neighborhood business center,
A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.
Facilities- The location of the store and its surroundings need to be considered. It is not uncommon
I am doing my GCSE geography coursework assessment for 25% of my total mark in controlled assessment, the main topic I am encompassing is associated with the CBD of Birmingham, and my task is to research the hypothesis if Birmingham’s CBD has been a more desirable place to work and shop (i.e. the header). I will use secure primary evidence I have conducted and secondary data to reinforce my investigation.
| Multiple means of transportation are noted. Most people drive cars to work in the city because the housing becomes more rural and dispersed outside the city limits. Two people are noted to be riding pedal bikes through town. People who live within the city can also walk or take the public bus. The municipality owns the buses and
A river basin is an area of land that water flows across or under to make it’s way to a river. Just like a bathtub, it catches all the water that falls within its sides, and its sends all falling water to a central river or to its estuary. It drains all of the land around a major river. There basins can be divided into watersheds, or areas of land around a smaller river, stream, or lake. North Carolina is made up of many watershed that are connected to each other. In each watershed, all water flows to lowest point, to a stream, lake, river, or ocean. Everyone lives in a river basin and the actions you perform could help or harm the water quality of the river basin. You have an ecological address, and you can change what
The stores would cater to the need of locals and tourist. To not cannibalize existing
In this assignment, you will evaluate Sherway Gardens Shopping Centre in the context of its surrounding land uses and surrounding population. Distance decay models suggest that most customers at a shopping facility reside less than ten minutes travel time from the facility. This suggests that a shopping facility should reflect the retail needs of the surrounding population. You will determine if the market focus of Sherway Gardens reflects the surrounding population and if there are particular opportunities or threats for this facility in the future.
Based on the provided demographic data points by the real estate company experts, we’re able to utilize the existing 250 stores with 32 various data points. These data points vary from the ethnic backgrounds, family income and size, to the house sizes and the amenities, to the sales and percent of hard goods for each of the stores. We’re additionally geared with the 7 competitive types: 1 – Densely populated areas with relatively little direct competition; 2 – High income areas with little direct competition; 3 – Locations near major shopping centers; 4 – Stores in downtown
Competition in the local areas – As stores are in rows joined onto other businesses it is predictable that someone else in the area is selling the same or related product therefore it puts pressure on the business to overcome rivals and attract more customers.
Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other
Intuitively, the existence of such a phenomenon understood by many, but the words to describe the nature of the potentially low attendance stores in residential areas is difficult. However, no mystery in it, just use the standard marketing tools.