telstra marketing mix essay

Introduction Topshop is a one-stop shop for fashion conscious women. It is an innovative, British brand offering a wide product range, that is trend driven at an affordable price. With a target audience of women aged 15 to 30, particularly focusing on students, offering a 10% discount to all students who shop at Topshop. Topshop are known for their fast fashion, selling trend based pieces at an affordable price, capitalizing on being British and selling the ideology of the British it girl who

About Telstra Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone, mobile, internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009). After

services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths•Telstra is one of the biggest brands in Australia and dominates the leading business

Organisational Description Background and Industry Telstra is Australia’s largest media service provider, providing a variety of services such as telephone lines, wired internet, wireless internet and pay T.V to its customers the company is currently providing: • 16.4 million mobile services • 7.4 million fixed voice services and • 3 million retail fixed broadband services The company values indicate that they need to show their customers that they care by working better together, trusting each

‘spin-down’ ” The article “Foxtel in spotlight over customer ‘spin-down’ ” which is wrote by Dominic White discusses about the current marketing environment especially micro-environment of Foxtel, includes consumer and competitors that are directly affect the company (Sharp, 2013, p101). Also the article explains that Foxtel intervened in the marketplace by changing marketing mix, hence improve their market-based assets. Firstly, the article motions the fourth-quarter results shows that many customers prefer

Exam cases: • McDonald’s • Telstra Pre-seen exam information Semester 1 2013 CPA Program professional level Global Strategy and Leadership © CPA Australia Ltd 2013 Case Study 1 McDonald’s case facts McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated

Exam cases: • McDonald’s • Telstra Pre-seen exam information Semester 1 2013 CPA Program professional level Global Strategy and Leadership © CPA Australia Ltd 2013 Case Study 1 McDonald’s case facts McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27

1.0 Introduction Presentation of HTC Corporation HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan, which is one of the most influential, creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion, 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report, 2010). Focusing on smartphone market; devoting to innovation and design

Pricing is one of the most important elements of the marketing mix as it is the only mix, which generates a turnover for the organization; the remaining 3p's are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides, 2006). Pricing a product too high or too low could mean a loss of sales

'Splendour in the Grass' is a yearly Australian music celebration. In 2001, 'Splendour in the Grass' begun as an one day occasion held at Belongil Fields in Byron Bay, NSW and soon advanced into a three day occasion. It is currently thought to be one the country's biggest winter celebrations and draws in countless that go from everywhere throughout the nation. 'Splendour in the Grass' moved to Woodford, QLD after the NSW court denied coordinators consent to utilize a bigger site at Byron Bay, NSW