Consequent to realizing my B.S in Science from Kansas State University I was recruited to work for Smithfield Foods, Oklahoma Division. I used to work for this respected company for nine years. During my employment, I realized the food industry invested millions every year in promoting their brand towards consumers. The marketing department did a phenomenal job in advertising the Smithfield brand across the world. Smithfield Foods is the No. 1 U.S. producer of packaged pork products. Their brand
Brand strategy is of upmost importance when it comes to customer visualizing a company. Branding is critical to the company as well as the product. The company brand embodies what the company is about,including the product (Hatline, M.D. & Ferrel, O.C., 2014). Branding provides the company with leverage when it tries to enter new markets Whether that be new locations or new product offerings (Douglas, S. P., Craig, C. S., & Nijssen, E. J., 2001). I am currently employed at Verizon. Verizon is the
Ethical Behaviour - Module Code: B9MG122 - Module Title: Personal & Professional development - Lecturer(s)Name: Eddie McConnon - Student ID: 10378459 - Word Count: Contents Abstract 2 Introduction: 2 Seven guiding principles 3 Global Business Standards codex 4 Fiduciary Principal 4 Property Principle 4 Reliability Principle 4 Transparency Principle 4 Dignity Principle 4 Fairness Principle 4 Citizenship Principal 4 Responsiveness Principle 4 Four unintentional influences: 4 Implicit
Supernatural features stars Jensen Ackles and Jared Padalecki as Dean and Sam Winchester, two brothers who travel the country looking for their missing father and battling evil spirits along the way. Sam Winchester is a college student bound for law school, determined to escape his family's past - unlike his older brother, Dean. Ever since they were little their father has been consumed with an obsession to find the evil forces that murdered his beloved wife, in result recruiting and training his
In the past, the Red Cross Association has dealt with controversy from its corrupt leadership to its reputation surrounding possible fraud. O.C. Ferrell, John Fraedrich and Linda Ferrell (2015) defines the American Red Cross (ARC) as an independent organization who’s mission is to “provide relief to victims of disasters and help people prevent, prepare for and respond to emergencies” (Ferrell, Fraedrich, & Ferrell, 2015). In recent news, Hurricane Matthew made its way to the United States in October
Hal R. Clark, a white attorney from Los Angeles set his eyes on an developing an all-black beachfront club. In December 1924, he purchased the property which was located a mile below the Huntingon Beach Pier. Clark was known not only an attorney but as an oportunist who didn't past down on a good deal. Working along with, Joseph Bass, a black businessman and editor of the California Eagle Newspaper; Fredrick Roberts, California’s first black state legislator and E. Burton Ceruti, founder of the
Running Head: Apple Case Study Case Study: Apple Davenport University July 5, 2011 Overview When looking for great employees Apple strays away from the norm. Instead of looking for great salespeople who have a great track record of using sophisticated technology Apple has decided to do it differently. They look for people who love their product and enjoy using it. Apple is looking for people who, “isolate true enthusiasm and believe in the Apple products” (Jason Colquitt, 2011). Black
Marketing strategy for a drag strip 1. Introduction The current report sets out to present the marketing strategy proposed for the creation of a new drag strip facility. This endeavor is a rather complex one, needing to integrate elements and knowledge of both business as well as racing requirements. 2. The product The product to be created and promoted is represented by the drag strip, which in essence represents a structure formed from two lane strips, created in a special location
As a Hollywood union representative I would compose an action plan to resolve the issue of the complaints of unequal treatment from minorities from a certain movie studio. I will start this process by complaining valuable information and creating a SMART plan. A SMART plan can be very effective with helping a business align these goals with their expectations so they have an attainable and time-based resolution (“Develop a Plan of Action,” 2017). SMART stands for Specific, Measurable, Attainable
tremendously. From using swords and shields, ships, guns, submarines, planes, and eventually nuclear weapons. These nuclear weapons would prove to change the way the world works forever, as nuclear weapons turned into the ultimate threat. In 1945, O.C Brewster, one of the engineers working on the Manhattan Project sent president Truman a letter about the dangers of nuclear weapons. Brewster explains in his letter that nuclear weapons are much too dangerous for humans to have, and that whoever were