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Mattel Barbie’s state of depression OVERVIEW Mattel, the largest toy company based on revenues, is the manufacturer of Barbie, Hot Wheels, Matchbox cars and board games. Barbie dolls (Mattel’s flagship brand) were introduced in 1959. With these dolls attracting 7 to 12 year old girls, different varieties of Barbie dolls were released into the toy market. Mattel dominated the toy market till the late 1990s. But in 2001, when MGM’s Bratz dolls were introduced, the realistic look of these

will completely comply with Mattel’s corporate social responsibility (CSR), ethical business conducts and product safety requirements. Mattel somehow could be facing legal actions and criticisms from various stakeholders around the world. Question Two: Comment on the strengths and weaknesses of Mattel’s core brands (Barbie and American Girl). In looking at Barbie specifically, has Mattel’s success with the American Girl collection cannibalized sales from Barbie? Explain. Strength Brand Recognition

Until sales dropped 30%, this giant manufacturer introduced “My Scene”, Barbie dolls debuting together with perfume, cosmetics to aim at older girls segment. However, “My Scene” was found to be an imitation of the Bratz dolls and soon flopped (Hope 2011). This refers to the process of selective retention. According to Kotler & Keller (2009, 204), consumers may keep

In the Starbucks inside Questrom, on a Friday afternoon, Courtney Bold sits across from me in a corner booth enjoying a grande nonfat chai latte. The aroma of coffee, the clattering of machines, clicks from laptop keyboards, and people’s hushed voices fill the space around us. Courtney has just come from a meeting with Questrom student leaders discussing updates and plans for spring semester. Her pale skin puts the focus on her hazel eyes and her black, curly hair streaked with purple. The purple

When the dolls were first sold, Mattel used the slogan “We girls can do anything”. Since then it has been joined by similar phrases like “Be anything. Do everything.” and the more recent “What happens when girls are free to imagine they can be anything?” The message that Mattel is trying to push is that young girls will play with the doll, and by doing so will imagine themselves living vicariously through Barbie. There have been many iterations of Barbie, and Mattel proudly flaunts all the various

sides as a positive or negative idea , the film allows viewers to make their own decision about it. The theme is emphasized and given importance through the costuming choices, dialogues , the shots and angles. In this essay , I will analyze the last scene of a movie which perfectly underlines the theme of the movie freedom for students to make their own decisions even if it is unpredictable. When you watch the movie you feel negative emotionally and from the beginning to the end you wait

experiment that was done by scientists, young girls would be exposed to three different dolls. On one hand, the young girls that viewed the Barbie had a self-image problem, and a desire to be thin compared to the other girl that looked at the other two dolls. The conclusion of this experiment proved that young girl’s role model was Barbie, and being exposed to that doll impacted them in a negative manner. As a result, these girls developed an eating disorder. The empirical reasoning or the bottom

What makes music so incredible, for me, is how music is able to reach anyone and everyone on some, emotional level. One song can easily conjure nostalgia, while another song can bring someone to tears. This emotional connection allows music to act as a universal language that can bring people of any nationality together. The collaboration of identities and cultures through music is something that I am passionate about and can contribute to informatics. Music and I have a long history together. I

The title of the play that I saw was Shipwrecked! An Entertainment: The Amazing Adventures of Louis De Rougemont (As told by Himself.) Donald Margulies is the playwright of this play. Arthur Grothe directed the show that I saw and where the University of Wisconsin-Eau Claire performed it. The play took place at the Riverside Theater in Haas Fine Arts Center. The play would be considered an action drama, one that was filled with almost every emotion, but the main genre would be action. Overall, the

The Massage of the Nativity Scene Most Catholics have grown up associating the nativity scene with Christmas, so it is hard to imagine that the first nativity scene only appeared about 800 years and more than 1200 years after the birth of Christ. According to the Archdiocese of St. Louis, “the story of the first nativity scene is actually an important remainder that we are called to be good stewards” December is filled with holiday cheer, fancy parties and cocktails, shopping trips and expensive